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Club Industry Show 2017
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 Export to Your Calendar 10/4/2017 to 10/6/2017
When: Wednesday, October 4, 2017
Where: Map this event »
Hilton Chicago
720 S Michigan Avenue
Chicago 60605
United States
Contact: Tina Beebe

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Special Offer to MFA Members! 

Receive 25% off an All-Access Pass, Single Day registration, four-pack or Free Exhibit Hall. 

Please enter the following code at time of online registration: 17MFA25


Club Industry has built an amazing agenda for 2017.

The content in the Club Industry Show's conference program will help you improve your business operations, inspire personal growth and provide insight into the future of the industry.

This year's Club Industry Show conference will include three days for conference sessions. The conference will include two full days on Wednesday, October 4 and Thursday, October 5 and half a day on Friday, October 6.

To attend the Club Industry Show conference, you must register as a conference attendee. You may choose from three options:

  • Purchase an All-Access Pass (best value!) to attend unlimited conference sessions, excluding a la carte options, which require additional fees.
  • Purchase a single-day pass to attend sessions on either Wednesday or Thursday.
  • Purchase a 4-pack to choose four (4) sessions of your choice.
  • Purchase individual sessions to attend classes at the times and on the days that work for you.

All conference badges include access to the exhibit hall, the keynote presentations, Welcome Reception, Networking Nightcap, Thursday's Club Community Breakfast and the conference networking breaks.

All sessions listed as general conference are part of the conference series and are part of the All-Access Pass, Single Day Passes, 4-pack or single sessions. To register or learn more about the packages, please visit our registration page.

2017 Track Titles

Active and Personal Training

The Active and Personal Training track focuses on two parts of training. The more active sessions focus on the hands-on mechanics of training. The rest of the sessions focus on the business and personal development of trainers and creating better training departments.

Business Basics

The Business Basics track includes sessions about operations and the three levels of doing business. Developed by REX Roundtables, the sessions focus on how staff and management are adapting their operations to trends related to sales, marketing, retention, managing by the numbers, cost savings, staffing and facilities.

Leadership Mastery

The Leadership Mastery track is for individuals already in leadership positions who want to increase their leadership skills, but it's also for individuals looking to move into leadership who want to develop those skills. The focus will be on how to strategize and focus on macro issues.


The Marketing track will help fitness staff members who are overwhelmed about how to create a brand message and market that message (via social, media, direct mail and new mediums) to the right segment of the market so they can generate the right leads that translate to the right members.


The Programming track offers sessions on creating the best programming possible for the membership base at each club, including how to determine which type of programming "speaks" to membership needs and how to create year-round programming that keeps members and staff excited.


In the Retention track, sessions focus on ways to increase retention, including improving customer service, creating rewards programs, developing better member integration programs, building relationships and even learning how to measure retention rates.


The Sales track sessions offer insights and real-world applications for membership sales staff, directors, managers and trainers for how to increase membership sales, non-dues revenue sales and retention for fitness facilities of all types.

Fitness Studios

The Studios track encompasses four sessions developed by the Association of Fitness Studios (AFS) to address studio best practices and market research that will help studio operators increase retention, grow revenue and expand their market share.


The Wellness track offers sessions for commercial club operators and hospital wellness center operators who want to move onto the next phase of their wellness focus. The track will also share best practices and considerations for operators just starting to dip into this market.

Technology & Trends

The Technology & Trends track offers insights into the technology and trends that are affecting the fitness industry, how health club operators can adapt to each, and what the technology and trends mean for the future of the fitness industry.


General Information

Hilton Chicago

720 S Michigan Ave
Chicago, IL 60605


Events and Education: October 4-6, 2017
Exhibit Hall: October 5 - 6, 2017

Exhibit Hall Hours

Thursday 10:30 AM - 5:00 PM
Friday 10:00 AM - 2:00 PM


Hilton Chicago Garage
721 South Wabash St.
Chicago, IL 60605

Entrance to the garage is on Balbo and Wabash



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