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Building a Bridge to the Non-Exerciser
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Building a Bridge to the Non-Exerciser

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 Export to Your Calendar 2/13/2018
When: Tuesday, February 13, 2018
12-1pm Eastern Standard Time
Where: Online Live Webinar
Presenter: Jennifer Bacon, Associate Vice President, Fitness Premise Health
Contact: Rebecca Nordan

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Learning Objectives:

Review how to change the types of conversations we have with inactive members and the sedentary population.

Learn how to change your language and approach to connect with the inactive, anti-sweat population.    

Understanding how building engagement with the inactive participant takes a different approach.

Brief Overview:

This seminar will help participants to take a fresh approach to reaching and engaging the non-exerciser or inactive member. We need a paradigm shift from thinking that we have to make everyone love exercise to figuring out how to bring movement and physical activity to those who hated gym class and are not lured in by the promise of a thin and sleek physique. Learn practical approaches to thinking and acting differently to engage a larger segment of your target population. 

Continuing Education Credits (CECs):

This webinar has been approved for one contact hour by ACSM and AKTA.  Current members of the association receive complimentary credits after completing post-webinar survey. Non-members may purchase them for $25 after completing post-webinar survey. Payment must be received before CEC can be issued. 

Certificate of Attendance is free to MFA members. Non-members may receive a Certificate of Completion for free.  This Certificate acknowledges attendance at this webinar, but may not be used to petition for any educational credit without the payment of CEC Fees for non-MFA members.


Current members of the association receive access to archived webinars with audio recordings within 72 hours of the live event. Members must login to the website to view these archives located under the Education Tab. Non-members may purchase the audio recording for $25. Payment must be received before recording can be issued. 


Everyone who registers and attends this webinar will receive a copy of the presentation in PDF format. 


Jennifer Bacon, Associate Vice President, Fitness Premise Health 


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