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Webinar: Is Customer Service Dead, or Does it Just Stink?

February 19 @ 12:00 pm - 1:00 pm


Brief Overview:

The digital age, competitive landscape and tech-savvy consumer have forced health clubs to reevaluate customer service. Service must be more than a directive… it must be a culture, fully embraced by everyone from Owner to Janitor. As business models evolve, the natural assumption is that customer service is parallel to services offered, but that’s not true! The biggest challenge is that while more than 80% of fitness businesses believe they provide stellar customer service… more than 90% of those businesses’ consumers believe they don’t. This seminar will ensure your efforts exceed customer expectations. Make your members happy!


Learning Objectives:

  • Understand the new paradigm of customer expectations.
  • Review the three “E’s” of the Customer Service Lifecycle.
  • Identify at least four areas of opportunity for customer service improvement.


Continuing Education Credits (CECs):

This webinar has been approved for one contact hour by ACSM, AKTA and MFA.  Current members of the association receive complimentary credits after completing post-webinar survey. Non-members may purchase them for $25 after completing post-webinar survey. Payment must be received before CEC can be issued.

Certificate of Attendance is free to MFA members. Non-members may receive a Certificate of Completion for free.  This Certificate acknowledges attendance at this webinar, but may not be used to petition for any educational credit without the payment of CEC Fees for non-MFA members.


Current members of the association receive access to archived webinars with audio recordings within 72 hours of the live event. Members must login to the website to view these archives located under the Education Tab. Non-members may purchase the audio recording for $25. Payment must be received before recording can be issued.


Everyone who registers and attends this webinar will receive a copy of the presentation in PDF format.


Cosmo Wollan, Senior Executive, Synergy Cubed, LLC


February 19
12:00 pm - 1:00 pm
Event Categories:


Jason Aslanian


Online Live Webinar