Companhia Athletica, the Brazilian chain, has been certified by the Medical Fitness Association (MFA), based in Richmond, Virginia - the first time the organization has recognized a fitness business outside of the US.
The company sought the recognition to strengthen its relationship with the medical community and to help it move into new market niches.
"Although physical activity is incredibly valuable in the treatment and prevention of diseases, doctors don't always prescribe it because they don't know of a place they trust to provide patients with services meeting international standards of excellence and reliability," explains Marcos Nisti, the marketing manager of Companhia Athletica.
Obtaining the certification required that the company authenticate the high levels of care and service it provides its customers. To help it do so, the company developed its own software (Prescription Management Activities), which now catalogs descriptions of more than 400 medical disorders and 2,000 exercises.