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MFA News: Industry News

If You Can't Measure, You Can't Change

Friday, March 22, 2013   (0 Comments)
Posted by: Stephanie Marquart
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IF YOU CAN'T MEASURE, YOU CAN'T CHANGE!
DOES YOUR EQUIPMENT HAVE THE SOFTWARE TO RECORD ACTIVITY AND MEASURE OUTCOMES?
 
A Message from Best Practice Partner, HUR Health and Fitness Equipment
According to the recent ACSM Survey of the Top Fitness Trends for 2013, the #2 trend was Strength Training and the #6 trend was Fitness Programs for Older Adults.
 
Medical fitness centers are in a great position to provide superioractive agingprograms for 50+ year olds and dominate this market. Your staff already has the skill set needed to implement these programs. The older adults fitness market is a fast growing and highly profitable segment of fitness.
 

DO YOU HAVE THE RIGHT EQUIPMENT AND SOLUTIONS TO IMPLEMENT EFFECTIVE, FUN, SOCIAL AND MEASURABLE STRENGTH, POWER AND BALANCE PROGRAMS FOR YOUR OLDER MEMBERS?

GIVE THEM STRENGTH THEY DESERVE, WHILE INCREASING YOUR REVENUE!
 

Fact #1: 29% of 60+ and 46% of 80+ year olds cannot lift 10 lbs (CDC Research 2006) and therefore, may not be able to use traditional weight stack exercise machines with high starting resistance and increments (15-20 lbs). High speed power exercise programs cannot be implemented with weight stack machines.

Older adults are not sick - they are just weak!
 
Fact #2: Falling is #1 injury death reason for 65+ year olds - every 3rd American over 65 falls each year.
 

SOLUTION:

The HUR Health and Fitness Equipment computerized Smart Card exercise machines and HUR iBalance Testing Systems are designed to implement active aging programs - functionality, strengthening, fall prevention, continence, and physical therapy - and to measure the outcomes.

The HUR machines are low impact with from close to 0 resistance to stepless increases, seewww.hurusa.com.
 

HUR Health And Fitness Equipment - The Active Aging Company
3019 Commercial Avenue
Northbrook, IL 60062
847.729.2636 office
847.509.4500 fax
www.hurusa.com


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