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MFA News: Industry News

Opportunities in Older Adult Programs

Wednesday, April 10, 2013   (0 Comments)
Posted by: Stephanie Marquart
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ACSM Top Fitness Trends for 2013 - Opportunity in Older Adults Programs
 

ACSM has released a recent survey of the Top Fitness Trends for 2013 which represents more than 3,000 health and fitness professionals worldwide 

According to survey, the second topic was Strength Training and the sixth was Fitness Programs for Older Adults.

Medical fitness centers are in a great position to provide superior active aging programs for 50+ year olds and dominate this market. Your staff already has the skill set needed to implement these programs. The older adult fitness market is a fast growing and highly profitable segment of fitness.

DO YOU HAVE THE RIGHT EQUIPMENT TO IMPLEMENT EFFECTIVE, FUN, SOCIAL AND MEASURABLE STRENGTH AND BALANCE PROGRAMS FOR YOUR OLDER MEMBERS?

Fact #1: 29% of 60+ and 46% of 80+ year olds cannot lift 10 lbs (CDC Research 2006) and therefore, may not be able to use traditional weight stack exercise machines with high starting resistance and increments (15-20 lbs). High speed power exercise programs cannot be implemented with weight stack machines.

Older adults are not sick - they are just weak!

Fact #2: Falling is the #1 injury death reason for 65+ year olds - every 3rd American over 65 falls each year.

SOLUTION:

The HUR Health and Fitness Equipment computerized Smart Card exercise machines and HUR iBalance Testing Systems are designed to implement active aging programs - functionality, strengthening, fall prevention, continence, and physical therapy - and to measure the outcomes.

The HUR machines are low impact with from close to 0 resistance to stepless increases, see www.hurusa.com.


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