BOD Member Thanks Global Wellness Partner
Tuesday, May 20, 2014
Posted by: Rebecca Nordan
BOD Member Extends Thanks to MFA's Global Wellness Partner, Technogym
Key Health Institute - Edmond opened our Technogym Center February 1st of this year. During the months of February and March we were able to upgrade 150 existing members into our new Technogym Premium Membership. Then came the LMFABW campaign. We were encouraged to enter this campaign by your US team. Once we agreed we received all the collateral materials, t-shirts, buttons, posters, press releases, etc which made our jobs quite easy. We figured we would put a few things out around the club, hand out some t-shirts, and have a little fun with our members. What we soon realized was that we were on the verge of a movement that no one on our team could have predicted.
The first thing we did was put some things around the center which created a buzz. Our staff became engaged with our members because they all wanted to know what this campaign was. This led to our selecting a local school as the beneficiary of the equipment we would present them once we won the challenge. After we did that the media picked up on what we were doing and sent several news teams to our center for live remotes of our Technogym Center. This in turn lead to several local businesses seeing our news piece and calling us to inquire about our corporate wellness package. We signed up three companies immediately representing almost 1000 employees. The other thing that happened was that our staff (now wearing the Let’s Move T-shirts your team provided) became energized and starting asking ALL our members (we have just over 4,000 in the fitness membership) to consider upgrading and help us win equipment for a local school. Once we showed them the equipment and they saw the 72 inch digital TV leader board we have displaying all the competitors in the United States and their MOVES they jumped on the challenge and began moving. The residents of Oklahoma are very passionate about good causes and helping each other. Our staff were so proud and excited by this challenge that it became easy for even our most timid employee to reach out to a member and ‘engage’ them!
As the challenge is nearing its end, we now have over 700 members upgraded which translates into an additional $125,000 dues dollars annually! Not to mention that at several times during the challenge we climbed to as high as 3rd place in the world with total MOVES and have a 70 year old member who has to be one of the top 5 MOVERS globally.
In any event, I know you have dedicated many resources (both financial and human) to this worldwide effort and we just wanted you to know that we wouldn't be where we are today without that. Your team has absolutely achieved the goal of helping us MOVE for a Better World! I am working with several of the key leaders in your company to move our medically based model forward and feel comfortable saying that I believe Technogym is at least 5 years ahead of the rest of the industry. I look forward to exchanging ideas and results as we continue our partnership. The 50 physician owners of KHIE and our team sincerely thank you!
Yours in Health,
Mike Dupuis, FMFA, CCM
Chief Operating Officer
Key Health Institute