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2014 MFI Agenda
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2014 Medical Fitness Institute, #MFI Agenda for August 6-8, 2014

Hosted by MFA Certified Facility: Valley Health Wellness & Fitness Center


Wednesday, August 6

8:00-5:00pm            Special Event (if interested) – Rock Harbor Golf Course (1 mile away from hotel)                                            
                              Call to book tee times and be sure to mention you are part of VHWFC MFI Event to                                               get the discounted rate; Cart & Green Fee will be $35 per person.

5:00-6:00pm            Registration check-in located inside the Courtyard Marriott, Winchester, Virginia

6:00pm                   Transportation from hotel to Social sponsored by Global Wellness Partner, Technogym                                   for spirits and light appetizers at Union Jack's Pub & Restaurant
                              (Dinner on your own anywhere in Old Town Winchester)

9:00pm                   Transportation leaves from downtown pick-up location for hotel


Thursday, Aug. 7


6:50-7:40am            Van shuttle service from hotel to Valley Health Wellness & Fitness Center (provided by                                           VHWFC)

7:00-7:45am            Registration check-in

      Breakfast and Welcome: Jeff Jeran, MS, CSCS, CPO, Director of Valley Health Wellness &           Fitness Center

7:45-8:00am            Welcome Mr. Mark Merrill, President & CEO of Valley Health Systems, Winchester, Virginia

8:00-9:00am            Population Health Management & the Medical Fitness Model

Presented by David Flench, FACHE, FMFA, Director, Wellness Center, Diabetes Education Center & Community Education, Hancock Regional Hospital, Greenfield, Indiana

This how-to discussion will help you learn how to position your Medically Based Fitness Center at the heart of your health system’s population health management program. Understand how the medical fitness model can be implemented, providing operational tools and best practices Understand why healthcare must move from sick acute care to "well care" through prevention and population health management. Population Health Management is not a new concept; however, its application and importance have never been so important. The relevance to medical fitness and the best practice models is very tightly aligned


9:00-10:00am          Financial Management

             Presented by Bob Boone, FACHE, FMFA, President and CEO, Medical Fitness Association,                    Richmond, Virginia

Managing a medical fitness center takes expertise in more than Exercise Physiology and fitness.  You need to understand basic financial concepts and to have the ability to speak with and work with your organization’s finance department, and communicate your success to administration in order to be successful.  “Show me the money!”

10:00-10:15am         Break

10:15-11:30am         The Medical Fitness Value Proposition, "There Really is a Contribution
                               to Health System Success

Presented by Doug Ribley, FMFA, Sr. Vice President, Health and Wellness Services, Akron General Hospital, Akron, Ohio

Some people say it can’t be done! Doug will show you how you not only can survive, but thrive and become a more important contributor to your hospital’s bottom line.


11:30-12:30pm        Outcomes Implementation the Medical Fitness Way!

                              Presented by Lynn Robbins, Chair, MFA Outcomes Committee, St. Mary's, Georgia

In July of this year, MFA launched its outcomes initiative in pilot with 10 centers participating. Be among the first to hear about implementing these outcomes protocols in your center. The Outcomes Committee is planning on opening up the protocols to participation by all MFA members at the conference in November. Learn now what you need to do to prepare.


12:30-1:55pm          Keynote Presentation and Lunch

                              Global Wellness Partner, Technogym Sponsor of Medical Fitness Institute 

                              Frank Phillips, President & CEO of Golden Seal Enterprises, Inc.   

Frank Phillips is the President and CEO of Golden Seal Enterprises, Inc.—a private security services and training firm in Virginia that for over 20 years has delivered innovative security solutions and services worldwide, to the U.S. government, to U.S. State Department-approved foreign governments, and to distinguished private clients.  Mr. Phillips’s exceptional ethic, drive, and discipline is borne from an 18-year career in the U.S. Navy Special Warfare community as a founding counter-terrorism operator of SEAL TEAM SIX, as a Naval Special Warfare Training Center instructor for BUD/S, and as a member of the U.S. Navy’s Red Cell Naval Security Coordination Team.  Combining his elite military endeavors with another two decades of business leadership and success. Mr. Phillips will discuss what it takes to become a SEAL, leadership within an organization of SEAL’s, transition to the private sector as an entrepreneur, business owner and leader, and what role health and fitness plays in these topics. 


2:00-3:00pm            Creating the Medically Integrated Patient Wellness Factory

            Presented by Jeff Wolfe, Journey to Health Director, Faith Family Medical Center, Nashville,                       Tennessee 

We have discovered through trial and error what it takes to be successful in changing patient behavior in traditionally non-compliant populations. Learn a highly effective way to get patients from the exam room to completing a 10 week behavior change class.  Learn effective strategies to create provider involvement in patient whole body wellness. It takes a village to raise a healthy child, as the saying goes.  For unhealthy adults, the same applies, but whom and what comprises the village?  Learn the effective use of volunteers to successfully aid in patient whole body wellness.  And you will learn about an innovative quarterly program aimed towards improving diabetic patient care. 

3:00-3:15pm            Break

3:15-4:15pm            Medical Referral Programs

            Presented by John Caliri, FMFA, Administrative Director, Centers for Health and Fitness,                           FirstHealth of the Carolinas, Pinehurst, North Carolina 

           Learn how to set up effective physician referral programs that meet the needs of patients and                      answer the WIIFM question for the doctors. How not to re-invent the wheel and create an effective                approach to virtually any chronic disease referral.


4:15-5:15pm            Building Physician Relationships

Presented by Bob Brown, MPH, MBA, FMFA, Manager of Heart Wellness Program at Spartanburg Regional, SC, Current SEMFA Chair, Spartanburg, South Carolina 

The audience will understand the importance of clinically integrating Cardiac Rehab into their program and how to build a continuum of care for the patient through inpatient procedure all the way through post rehabilitation. This session will show how outcomes will help improve your physician referral pattern.


5:30-5:45pm            Facility Tour Valley Health Wellness & Fitness Center


5:45-6:00pm            Van shuttle service from Valley Health Wellness & Fitness Center to hotel (provided by                                           VHWFC)


6:15pm                   Transportation from hotel to Social Dinner sponsored by Global Wellness Partner,                                           Technogym at Piccadilly Public House and Pub


9:00pm                   Transportation leaves from downtown pick-up location for hotel


Friday, Aug. 8


6:50-8:30am            Van shuttle service from hotel to Valley Health Wellness & Fitness Center (provided by                                           VHWFC)


7:00-9:00am            Breakfast / Workout Time

9:00-10:15am          Developing a Year of Programming

Presented by Laurie Cingle, Akron General Lifestyles Center, Akron, Ohio

Participants will learn to determine which program categories and topics will be most attractive to your members, communicate in several effective ways to introduce your program calendar to members and develop a 12-month calendar of programs that can be implemented immediately


10:15-10:45am         Medical Fitness Association New Directions

             Presented by Bob Boone, FACHE, FMFA, President and CEO, Medical Fitness Association,                    Richmond, Virginia

10:45-11:45am         Grizzled Veteran Roundtable

            Presented by all presenters and board members willing to participate

Ask your “how do you do this” questions here. Decades of combined experience assembled to share thoughts, wisdom, experience and answer to your most perplexing questions.

11:45-12:00pm        Wrap up  


Medical Fitness Association would like to thank you for attending
 “The 6th Annual Medical Fitness Institute – the Management of Medical Fitness Centers”!


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