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2014 AIC Presentations Copies
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2014 MFA Annual Conference Presentations


Does Coaching Work? Wellness Coaching Science & Outcomes

Faculty: Margaret Moore & Brad Roy
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Over the past decade, science-based curriculum for health and wellness coaches has emerged with commercial and academic coaching schools training more than 10,000 professionals as health and wellness coaches. Published data suggests that coaching can effect significant and lasting change on health related behaviors. The SMFC is a leader in designing and implementing a wellness coaching program for people with a range of chronic diseases and their outcomes from over 1,000 patients will be shared. 



Aquatic Integration from A-Z

Faculty: Wes King
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The primary goal is to educate organizational leaders as to how their aquatic features can add value to their members and users. There will be information on programming, selling points, and overall impact that a pool can have on membership and membership satisfaction. The secondary goal is to provide strategies on aquatic integration, specifically those facilities that do not have a dedicated aquatic supervisor/director. The third objective is to have open discussion about the challenges and successes that the attendees identify regarding how to get the most value out of their aquatic facilities.



Outcomes Implementation the Medical Fitness Way!

Faculty: Lynn Robbins
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In July of this year, MFA launched its outcomes initiative in pilot with 10 centers participating. Be amoung the first to hear about implementing these outcomes protocols in your center. The Outcomes Committee is planning on opening up the protocols to participating by all MFA members during this conference. 



Programming: Redesign the member experience

Faculty: Diana Dimas & Megan Slattery
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Restructure fee based programs that will give members more options, and become more integrated. You will learn how to reduce overhead, save time, and reduce stress associated with fee-based programs. You will learn how we built a cohesive team and helped integrate staff into multiple departments and help them develop their career. Learn how fee-based programming and small group training can lead to a more integrated staff which will increase member retention. Take a look at your fitness staff and fee-based programs and learn new ways to structure, cut cost, and increase member benefits.


Research Supports the Reversibility of Osteoporosis – Really!

Faculty: Jason Conviser
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Participants will have a complete understanding of osteoporosis in terms of medical definition, time line of occurrence, medical cost of treatment, human lifestyle costs of dealing with the disease and current treatment "solutions" which slow the degradation of bone over time, but cannot reverse it.      Participants will receive a complete research overview of new exercise modalities and techniques resulting in a reversal of bone mineral density. Each participant will receive a complete monograph of relevant research that has been presented around the world by independent laboratories demonstrating reversal (improvement) of bone mineral density   Participants will learn how current medical fitness facilities are providing these new therapies to their patients and how they are structuring the programs financially to be cash flow positive.  Examples of marketing materials and real life settings where the programs are currently offered will be highlighted.



Facility Certification Roundtable

Room 311F

Faculty: Amanda Meschi & Deb Riggs
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Parkinson’s disease and Exergaming

Faculty: Heidi Bauer
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This session will define Parkinson’s Disease. We will also describe how exergaming (Wii, Dance floors, golf simulators etc.) can improve symptoms of Parkinson’s Disease. Learn how to integrate care partners into fitness programs. The speaker will present on 2 years of Exergaming programming as well as other fitness ideas to improve functional activities in Parkinson's Disease.



Scope of Practice: Are Your Fitness and Wellness Staff Members Crossing Over the Line into Licensed Practice?

Faculty: JoAnn Eickhoff-Shemek
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What does scope of practice truly mean? First, it is important to understand the factors that courts consider when determining the professional standard of care for fitness and wellness professionals such as the (a) nature of the activity, (b) types of participants, and (c) environmental conditions.  Next, the court will judge the professionals conduct as to whether or not the requirements within each of these factors were met, including conduct that might be considered outside the professional’s scope of practice.  Practicing outside ones scope of practice can lead to criminal charges for violating state statutes that define the scope of practice for licensed professions and also civil claims such as negligence, if the conduct caused harm to the participant. This presentation will describe case law examples in which the fitness and wellness professionals conduct when prescribing exercise and/or giving nutritional advice was outside his/her scope of practice. It also will focus on risk management strategies that medical fitness professionals/managers can implement to minimize legal liability in this area.



Mastering Management – Big Picture, Small Details; How to be an Exceptional Manager

Faculty: Jim Gallagher
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Managers often find themselves straddling two worlds - looking at the big picture and still paying attention to the details of operating a medical fitness center. This lecture will review the skills needed to be an exceptional manager, including rounding, dealing with low performers, communication, time management, strategic planning, delegation and motivation. The lecture will use a combination of theory and practical challenges faced by medical fitness managers on a daily basis.


Mastering Digital Marketing: Strategies to Attract, Engage, Convert and Multiply Prospects to Members

Faculty: Meredith Harrington
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In today’s rapidly changing market place, consumers are looking for clubs to provide an outstanding online experience that rivals the experience they will have inside your “four walls”. Creating an outstanding online experience is easier than you think and once you master the basics of digital marketing, you can create an integrated marketing campaign strategy that not only attracts more prospects, but also one that keeps your prospects engaged and connected to your facility until they are ready to enroll. 



Combining Technology and Wellness Initiatives: An Integrated Approach for Program Engagement & Long-Term Success
Faculty: Dave Monahan
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While healthcare costs skyrocket so does the buzz about ways to keep the costs of healthcare down and incorporate exercise and healthier living behaviors into daily routines. Whether it is a company implementing an employee wellness program, a medical fitness facility incorporating the use of activity monitoring devices into its programs or a consumer, the question remains -- how to design wellness/fitness programs that are personalized, fun, effective, sustainable and ensure engagement for the long-term?  



Population Health Management & the Medical Fitness Model

Faculty: David Flench
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Population Health Management is not a new concept; however, its application and importance have never been so important. The relevance to medical fitness and the best practice models is very tightly aligned. This presentation will help the audience to understand what population health management is and how it relates to wellness and prevention. Participants will learn how to understand the medical fitness model and how it can be implemented, providing operational tools and best practices.


Medical Fitness Success! Planning, Design, Programming & Operations

Faculty: Sue Allen & Doug Ribley
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Health care is going through a rapid transition.  The future will require health systems to treat people in an outpatient environment whenever medically appropriate and also to provide services and programs that prevent chronic disease, illness and injury or keep people healthy and out of hospital beds.  This is exactly what the Health and Wellness Outpatient Delivery Model does.  In order to achieve optimal success and patient/member outcomes, a comprehensive set of design, planning and operational concepts and strategies need to be implemented.  This presentation will give attendees a wide range of actionable considerations that will have a positive impact on the performance of both existing and new health and wellness center projects.



Broadening Medical Fitness through Employee Wellness Programming

Facility: Jennifer Hopper
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This presentation will tell the story of how Piedmont Healthcare used an employee wellness program to enhance their new health plan so employees may live healthier and become more engaged at work. Participants will learn how to leverage fitness center services to enhance their company’s health plan and outcomes measurements to validate employee wellness and increased engagement.


Removing the Design Barriers Between Clinical and Fitness Uses

Faculty: Robert McDonald
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Audience will learn how design fits into the integrated medical fitness success story. Review the standards that apply to all areas of a medical fitness center, from the entry sequence, accessibility and control to the destination medical spa, and everything in between. Participants will understand why design standards are important to the user experience.


Sustained Therapy: The importance of continuity of care after institutional rehabilitation

Faculty: David Dolbow
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Dr. Dolbow will discuss the importance of long term rehabilitation/wellness activities for individuals with profound disabilities. Dr. Dolbow will also discuss the lack of adequate accommodations at many community fitness centers and provide recommendations to help optimize the health and wellness of this special population.



Population Health Management: A New Program or An Old Program Repackaged With a Pretty Bow

Faculty: Rich Gershom
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Population Health Management (PHM), are you ready for the future of healthcare delivery?  This presentation will look into how PHM will impact our areas of wellness and outpatient services.  We will review and identify key elements for success from a variety of case studies.  We will discuss strategies for the development and delivery of PHM programs and services.  We will address questions such as: How does your vision and goals integrate into your health systems vision?  What metrics will you use to evaluate the success of your program and services? What does your care team look like?  This presentation’s goal is to provoke new thoughts and ideas on delivering outpatient and wellness services with improved outcomes in the new future of healthcare.



Outcomes Show Benefits of Exercising at Medical Fitness Center Surpass Home Exercise in Physician Referral Patients

Faculty: Kari Garbark & Holly Sinnott
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Following up on the 2011 Annual conference program about FirstHealth's physician referral program, with now over 3000 referrals from over 250 physicians, FirstHealth has outcomes to show the benefits of joining a medical fitness center over a medically directed home program.


The University as a Medical Fitness Center: The Next Frontier for the MFA?

Faculty: Don Jones
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This session will introduce the concept of the University as a medical fitness center and how the MFA can partner with universities and benefit and learn from their initiatives. The speaker will explain what George Mason University is doing in regards to medical fitness initiatives including the S.M.A.R.T. Lab; the Freedom: Attack the Fat Challenge and Nutrition initiatives. He will also offer information on the partnership with the Prince William County Chamber of Commerce where he serves as the Co-Chair for the Health & Wellness Council.



Ten Keys to Profitable Non-Dues Revenue Programming

Faculty: Laurie Cingle
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While the highest percentage of facility revenues comes from monthly membership dues, program revenue can significantly impact your bottom line. Learn how to increase your program revenues. Participants will learn how to outline best practice to ensure success in generating non-dues revenue and review revenue-generating program for both members and non-members.


Resistance Exercise” Health Benefits and Medical Applications

Faculty: Wayne Westcott
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Participants will learn how to describe the age-related degenerative physiological processes with respect to muscle loss, bone loss, metabolic slowdown, fat gain and associated health issues. Be able to discuss the specific benefits of resistance exercise for increasing muscle mass, bone density, resting metabolic rate, HDL cholesterol, glycemic control, physical function, and self-esteem, for decreasing body weight, fat weight, resting blood pressure, LDL cholesterol and triglycerides; and for reducing the risk of osteoporosis, obesity, diabetes, heart disease and arthritic discomfort.


Metrics in Meters: Pooling Your Aquatic Resources

Faculty: JoAnn Mason & Sue Parker
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How do you maximize a minimal area to attract? Which patients/members benefit from aquatic resources? Participants will review a successfully integrated Aquatic Department, including facility layout, organizational structure, roles and responsibilities, programming and more.


Functional Power Training for Mature Populations

Faculty: Cody Sipe
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Much attention has been given to the role of sarcopenia in the decline of functional ability and increase in falls associated with advancing age.  However, more recently, the role of dynapenia has gained prominence in the research literature indicating that it may be a more critical factor in maintaining functional capacity with advancing age.  Muscle power is an important aspect of function that declines earlier and more precipitously than muscle strength in older adults and has a higher correlation to functional capacity.  Studies indicate that power training methods show great promise in improving function and reducing falls.  This session will explore the research of power training with older populations and provide practical applications for the practitioner.


Understanding the power of relationships in building you positioning

Faculty: Pat Laus & Kevin McHugh
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What is a relationship in the medical fitness industry? Why are they important? What tools do we have to build these relationships? It is all about relationships. When you are committed to relationships you are equally committed to outcomes.


Core - Balance – Breathing: The Fundamentals to proper technique in Movement

Faculty: Don Gallucci
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Movement is vital to complete simple yet effective daily tasks.   With little thought we repeat these necessary physical skills over and over.   Sometimes dysfunction will occur because of a compensating movement pattern.   Understanding how Posture, Core and Breathing establish an important role to prevent dysfunction.   This presentation will provide insight how to improve and progress participants in a medical fitness environment.  This requires a better understanding how to instruct core strength and breathing necessary in every movement we perform and essential to initiate all movements that have specific qualities necessary to perform the ideal motor skill sequence.  

Employee Wellness Engagement through Carrots, Sticks and Progressive Programming

Faculty: Natalie Johnson
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Conference attendees will be provided with interactive activities, games and demonstrations that can immediately be applied to their organizations for meetings, camps and/or events. Participants will learn the key ingredient(s) for making programs successful in your business/organization. (PEOPLE MAKE PROGRAMS WORK!) Understand why and how training will affect your programming long-term, and what one type of training is lacking when it comes to fulfilling programs.


Designing Resistance Programs to Correct Posture

Faculty: Ken Baldwin
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You will discover how exercise movements for the major muscle group are typically performed and taught incorrectly. You will learn how resistance training movements should be performed biomechanically correctly to enhance posture and active muscle structures properly. In addition, you will learn the best ways to educate your clients/patients in correct exercise performance. Learn a systematic process to correct alignment, reverse patterns, improve posture, relieve back pain and train people using simple, yet effective, resistance training exercises.  This session teaches upper, core, and lower body resistance training exercises designed to correct posture and body alignment issues.  


Developing a Year of Programming

Faculty: Laurie Cingle
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In this interactive session, you will actually create a 12 month programming calendar that you can take back to your club and implement this year.  Various types of programs will be discussed:  1) revenue-generating, 2) break-even and 3) retention programs. Specific examples of programs that work will be presented along with ideas on how to create new programs for your members. 


The Interactive Resource Guide to Programming Challenges, What to do when programs do not go as planned

Faculty: James Conner & Brian King
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Conference attendees will be provided with interactive activities, games and demonstrations that can immediately be applied to their organizations for meetings, camps and/or events. Participants will learn the key ingredient(s) for making programs successful in your business/organization. (PEOPLE MAKE PROGRAMS WORK!) Understand why and how training will affect your programming long-term, and what one type of training is lacking when it comes to fulfilling programs.



Blast Injuries: Rehabilitation Management, Exercise and Fitness Considerations

Faculty: Robyn Bolgla
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You will discover how exercise movements for the major muscle group are typically performed and taught incorrectly. You will learn how resistance training movements should be performed biomechanically correctly to enhance posture and active muscle structures properly. In addition, you will learn the best ways to educate your clients/patients in correct exercise performance. Learn a systematic process to correct alignment, reverse patterns, improve posture, relieve back pain and train people using simple, yet effective, resistance training exercises.  This session teaches upper, core, and lower body resistance training exercises designed to correct posture and body alignment issues.  



Wellness Partnerships: Small Communities, Big Results

Faculty: Hervey Lavoie
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Many small towns and rural communities lack full-service ambulatory care facilities and very few have professionally managed fitness facilities of any kind. However, these same communities often have a community college that serves the advance educational needs of area residents.  This presentation will tell the story of just such a market that will soon enjoy the benefits of a Healthcare/community college partnership.   The presenters come from each of the 5 key areas of deal making importance: 1) developer, 2) architect, 3) community college administrator, 4) hospital, and 5) medical fitness center operator.




The Corporate Wellness Medical Fitness Model

Faculty: Stacy Walters
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Discuss the corporate fitness integration opportunities with medical lines of service including occupational health, acute episodic care, primary care, physical therapy, and nutrition.  Explore member and employer benefits including joint disease management and preventative programming, high risk participant programs, referrals, quality assurance enhancements, and interdisciplinary care teams.


Physicians: Getting Paid in the Era of Value- Based Reimbursement – Maximizing Your Nutrition Strategy

Faculty: Michelle Mudge-Riley
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In this session, physicians will have the opportunity to learn from another physician about how legislation from the Affordable Care Act (ACA) can be used to improve care for their patients with chronic diseases and extend their abilities to get reimbursed for care and improved outcomes of those patients.  The focus will be on nutrition strategies and how those can be maximized within an MFA environment.



The Big Leap: Successful transition into Medical Fitness Management

Faculty: Tom Nelson
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"The Big leap:  Successful transition into Medical Fitness Management".   Recruiting, hiring, and developing strong managers is currently one of the most challenging issues in medical fitness centers.  Promoting from within is one of the best ways to preserve your facilities culture, strengthen employee morale, and create a seamless leadership transition.  That being said, one of the most difficult transitions is the promotion from individual contributor to manager, and/or facility manager to regional manager.  Whether you have recently been promoted, will be promoted soon, or are currently coaching a new manger through a transition, this presentation will help establish you priorities and a road map for success.


Managing Member Expectations through Surveys

Faculty: Lynn Robbins
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This session will cover the importance of member feedback in managing a medical wellness center. We will stress how the “retail” aspect of our business means that we need to stay in touch with our customers/members and patients.


Lifestyle Medicine: Treating the Cause
Faculty: Mark Faries
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Healthy Minds Healthy Bodies – Serving Injured Veterans


Faculty Donna Allen-Sebok & Aubrey Young
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The course is designed to introduce administrative and fitness professionals to the concept of the Healthy Minds Healthy Bodies program and how it benefits veterans, the facility and community. As an introductory course, the topics include a history of the program, the importance of understanding veteran culture when working with injured veterans, disability awareness and the benefits medically (physical, psychological, and "social") to the veteran participants.  The course will also outline some benefits to the fitness facility hosting the program and discuss a few specific case studies.



The Role of Inflammation Testing to Stratify and Better Manage CV Rick

Faculty: Mark Tager
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According to the American Heart Association, 50% of the patients who have heart attacks have normal lipids. While oxidized LDL is one of the injuries to the vessel wall, other injuries include metabolic syndrome, sleep apnea, dental cavities, smoking and stress. This presentation will cover the spectrum of tests designed to provide insight into the progression of inflammation.



Stop Telling, Start Coaching Lasting Behavior Change

Faculty: Mike Harper
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Most individuals are resistant to being told what to do, yet health & fitness professionals often do when helping others plan activity and dietary changes. Coaching moves away from telling, to individual discovery and collaboration to help individuals obtain their goals and action plan. Specific tools in each stage of the transtheoretical model of behavior change address decisional balance, consciousness, personal revisioning, support, commitment, environment, and rewarding to create their own plan for successful change. 


The Physician & The Changing Healthcare Landscape Solutions and Opportunites

Faculty: Doug Ribley
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Becoming an Integral Part of Your Health System’s Population Health Management Strategy

Faculty: Michael Combes
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To define Population Health Management and explain why it is such a necessary component in successfully navigating health care reform. Michael will present actual examples of how Midtown Health collaborated with health system executives and physicians to develop wellness programs and services to improve patient outcomes and become an integral part of the system's Population Health Management Strategy.






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