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2013 Annual International Conference Schedule
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Tuesday, November 19

8:00am – 5:00pm                    AKTA Executive Board Meeting *Private*

8:00am – 3:00pm                    Medical Fitness Association Board of Directors Meeting *Private*

9:00am – 5:00pm                    Pre-conference Wellcoaches Workshop *Additional registration is required*

                                                            "Core Coaching Competencies in Health, Fitness and Wellness”

                                                            ~ Margaret Moore, MBA

Wednesday, November 20

7:30am – 5:00pm                    Medical Fitness Association Registration for Conference Attendees
           *All Speakers and Attendees are required to check in*

8:00am – 11:00am                  AKTA General Assembly & Awards Ceremony

8:00am – 11:00am                  Facility Certification Examiner Training *Register by clicking here
~ David Evans, BS, MA

11:00am – 11:30am                Medical Fitness Association Fellowship Reception

11:45am – 12:45pm                Concurrent Sessions

·        Tai Chi Fundamentals Program: Therapeutic and Functional Benefits of an Adapted Yang Style Tai Chi Practice 

      ~ Bonnie Schlinder-Delap

·      Using Technology within Population Health Management

     ~ Maracie Wilson 

·        Designing to Sell
~ Rudy Fabiano

·        Obesity Biomechanics: Considering Musculoskeletal Injury Risk Factors
~ Donna McCook

The Truth about Integration of EMR
~ Bob Brown


1:00pm – 2:00pm                   Concurrent Sessions

·        Fitness for Parkinson’s Disease

~ Heidi Bauer

·     Personal Training in a Medical Fitness Environment

~ Donald Gallucci

·        Health & Wellness Operational Delivery Model: Design & Operational Considerations for Success
~ Rich Gershom and Sue Allen

·        Growing your Retail Programs through the Development of Offsite Corporate Wellness Initiatives

~ Amy Upp

·        New Concepts and Paradigms in Weight Management
~ Mark Kelly

2:15pm – 2:30pm                    Medical Fitness Association Business Meeting


2:45pm – 4:15pm                    Medical Fitness Association Keynote Speaker

Aging Gracefully with Prescribed Fitness”

                                                 ~ Dr. Sheldon S. Zinberg, M.D., Chairman and President, Nifty after Fifty

4:45pm – 6:00pm                     Medical Fitness Association Awards Ceremony

                                                 "Sailing into Fitness and Health”

7: 00pm – 10:00pm                   Medical Fitness Association Welcome Reception
Located at the San Diego Padres Ballpark

*Only MFA registered attendees may attend this catered event

Thursday, November 21

8:00am – 5:00pm                    Medical Fitness Association Registration for Conference Attendees 

                                               *All Speakers and Attendees are required to check in

8:30am – 9:30am                    Concurrent Sessions

·        Water Does Work! The Science of Water Fitness

~ Melanie Sparks

·        Nutrition Coaching for Medical Fitness Professionals
~ Natalie Muth

·        Connecting Individual Goals in a Metric Driven Culture
~ Brad Higgins

·        How to Close the "Loop” in your Pool
~ Wesley King

·        Soft Tissue Injury of the Cervical Spine Indicators for Long-term  Impairment and Treatment Ramifications

~ Rod Hare


9:45am – 10:45am                  Concurrent Sessions

·        Registered Dietitian Roundtable

~ Raina Childers, Beth Cecil & Denise Marecki

·        Clinical Integration: A case study of a hospital’s successful transition to a medically-integrated model

~ David Flench

·        The New Normal – Staying Balanced in Turbulent Times

~ Marty Stanley

·        Removing the Design Barriers Between Clinical and Fitness Uses

~ Robert McDonald

·        The Health Coach in Medical Fitness

~ Michael Mantell

10:45am – 11:15am                Medical Fitness Association Fellowship Reception

11:30am – 12:45pm                Athletic Business Keynote Speaker
                                                  "How to Prosper from the Longevity Revolution"
                                                      ~ Ken Dychtwald

1:00pm – 6:00pm                   Athletic Business EXPO – Dedicated Trade Show Hours


2:30pm – 3:30pm                   Concurrent Sessions

·        Evolution of the Cancer Wellness Program at the McConnell Heart Health Center
~ Amy Kleski

·        Pulmonary Rehabilitation & COPD Care Pathway: Integrating Community and Acute Care
~ Casie Nishi

·        Organizational Excellence
~ Art Slowinski, MS

·        Myths of Developer Owned & Financed Medical Fitness Centers
~ Hervey Lavoie & Tim Oliver

·        Medical Fitness Membership Sales & Integration: What is Different & What Works?
~ Molly Kemmer & Bonnie Mattalian


3:45pm – 4:45pm                   Concurrent Roundtables

·        Management Roundtable

·        Marketing Roundtable

·        Technology Roundtable

·         Facility Certification Roundtable

·      Aquatics Roundtable

5:00pm - 6:00pm                    MFA Fellowship Reception (private to MFA Fellows only)

8:00pm – 10:00pm                  Athletic Business Happy Hour Reception  


Friday, November 22

6:30am – 8:30am                    Early Morning Workouts in Expo Hall

8:30am – 5:00pm                    Medical Fitness Association Registration for Conference Attendees

                                                             *All Speakers and Attendees are required to check in

7:00am - 8:30am                   Supporters Appreciation Breakfast Buffet
         *By Invitation Only*


9:00am – 10:00am                  Concurrent Sessions

·        Health Risk Management: Data Analytics
~ Bill Lacy

·        Utilize Your Medical Fitness Center to Build a Culture of Health in Your Organization

~ Kerry Olsen & Beth Warren

·        Exercise Therapist – the Essential Partner in Management of Chronic Disease. New paradigm or new professions?

~ Peter Rehor

·        Strategies that Affect Outcomes & The Member Experience
~ Rich Gershom

·        Evidence Based Warm Water Exercise

~ Joanne Beasley


10:15am – 11:15am                Concurrent Sessions

·        New Technology Challenges The "Inevitability” of Osteoporosis 

                                                       ~ Jason Conviser and Dr. John Jaquish 

·      The Wellness Continuum: Transitions from Physical Therapy

~ Christine Cornell & Jennifer Heggaton

·        Flexing your Muscles Online

~ Kristin Walters

·        Dealing with Difficult People using Tact & Skill

~ Collette Carter

·        Tendonitis: Not Just a Local Issue

~ Gail Asburn


12:00pm – 12:45pm                Athletic Business Keynote
                                                      "We’ve Got the Magic"
                                                            ~ Earvin "Magic” Johnson

1:00pm – 5:00pm                   Athletic Business EXPO – Dedicated Trade Show Hours

1:00pm – 1:30pm                   Medical Fitness Association Regional Meetings

·    Central

·        Northeast

·        SE MFA

·        South Central

·        West

·      AKTA Roundtable

1:30pm – 2:00pm                   Medical Fitness Association Committee Meetings

·        Education

·        Membership

·        Outcomes & Best Practices

·        Regional Chapters

2:05pm – 2:35pm                   Medical Fitness Association Committee Meetings

·        Conference *private

·        Certification *private


2:45pm – 3:45pm                   Concurrent Sessions

·        Implementing a Successful Osteoporosis
~ Douglas Sham

·        Power Up Kidz! Growing a Healthier Community
~ Beth Cecil

·        Creating a Member Experience 
~ Mike Hyek

·        Free Marketing Advertising Mediums that are most Effective for Medical Fitness
~ JR Burgess

·        Survivorship 101: The Complete Cancer Exercise Program
~ Ginny Shelton


4:00pm – 4:30pm                     Medical Fitness Association Fellowship Reception

4:00 – 5:00pm                          Medical Fitness Registration Desk
*Please stop by the desk to complete an overall conference evaluation form and to submit your CEU booklet for Continuing Education Credits for validation at this time.
All CEU certificate(s) will be emailed within 60 days of receipt.



Who should attend?

·        Fitness Center Directors & Managers

·        Physicians & Medical Directors

·        Hospital CEOs & Administrators

·        Healthcare Business Planners & Developers

·        Marketing Directors

·        Clinicians/Therapists/Rehab Specialists

·        Exercise Physiologists

·        Program Leaders

·        Athletic Trainers

·        Kinesiotherapists

·        Registered Nurses

·        Licensed Practical Nurse


Conference Objectives

·        Discuss current and future trends of disease risk reduction, rehabilitation, and research

·        Explore the clinical implications related to physical activity in special patient populations

·        Discuss strategies related to improving adherence with lifestyle changes in patients and clients with chronic illness and the implementation and evaluation of effective outcomes measurement


Conference Assistant Program

In its tenth year, the Assistant Program provides an opportunity for individuals to attend the conference at a reduced rate while at the same time assisting in the overall success of the event with adding for 10 hours with either proctor and/or registration duties. Deadline for submission is September 13, 2013.  Applicants will be notified of their acceptance by September 30, 2013.  Click here to apply. 


Medical Fitness Facility & Professionals of the Year Awards 

These awards celebrate and honor the best and the brightest in medical fitness center management. Awards, in a variety of categories, identify those facilities, programs and individuals that are deserving of recognition for their achievements. Candidates may be self-nominated or nominated by others. Awards are presented each year during the Annual Conference Awards Ceremony "Sailing into Fitness and Health”. Winners must attend the event. Submission deadline is September 5, 2013. Award winners will be notified by September 15, 2013.  Visit the Award webpage by clicking here 

Online Syllabus and Complimentary Meeting CD-ROM
Medical Fitness Association offers an abbreviated seminar binder containing schedules for all four conferences, and other important facts, to ensure a successful conference experience onsite at registration.  A CD, which contains outlines, articles and supplementary materials from Medical Fitness Association, Athletic Business, and ICAA seminars, will be provided onsite. You will be responsible for printing any seminar handouts prior to the event using the online syllabus.

San Diego Information
San Diego is renowned for its idyllic climate, 70 miles of pristine beaches and a dazzling array of world-class family attractions. Popular attractions include the world-famous San Diego Zoo and Wild Animal Park, SeaWorld San Diego and LEGOLAND California. San Diego offers a variety of exciting participatory and spectator sports, beachfront resorts and luxury spas, gaming, a dynamic downtown district, multicultural festivals and celebrations, colorful neighborhoods and communities with a rich military history. Click here for more details. 

San Diego Convention Center, San Diego, California
Conference seminars and the trade show will be located at the San Diego Convention center, located at 111 West Harbor Drive, San Diego, CA 92101. The Convention Center is within walking distance of the Gaslight District.



For the fourth year, Athletic Business has designated Travel Planners as the official housing provider for the conference. Travel Planners has a great reputation and works with 130 conventions and events a year. Why did ABC select an official housing provider? We selected Travel Planners because many ABC exhibitors and attendees have received faxes, e-mails and phone calls from companies offering hotel rooms for the conference — and these outside travel agencies are not endorsed by or in any way affiliated with the Athletic Business Conference & Expo. If you have questions about the process, please email with "Hotel Process Questions” in the subject line to

Book with the Official Housing Provider online by clicking here

Special Assistance
If you are physically challenged and require special assistance during the conference, call the Medical Fitness Association prior to the event at 804-897-5701.


Continuing Education Credits

 ACE credits are pending.
The American College of Sports Medicine Professional Education Committee certifies that the Medical Fitness Association meets the criteria for official ACSM Approved Provider status from (2012 – 2015). Approximately 11.5 CECs are available for the 2013 annual conference.

AKTA credits are pending.

NSCA-CSCS credits are pending. NSCA-CPT credits are pending.

BOC - The Medical Fitness Association is recognized by the Board of Certification, Inc. to offer continuing education for Certified Athletic Trainers.  This program has been approved for a maximum of 11.5 hours. 

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