Medical fitness represents a new paradigm for most commercial clubs – one that is unfortunately poorly understood and often improperly implemented yet may be absolutely essential for long-term survival in this era of a “new normal. This seminar will provide a functional introduction to medical fitness and how to approach, adapt and accept it in a commercial health club setting. We will explain what medical fitness is and isn’t, and discuss the protocols, programming and profit-center potential inherent in sound medical fitness implementation.

Learning Objectives:
Upon completion of this session, participants will…
• Understand how medical fitness applies to a commercial health club
• Recognize how medical fitness can benefit their overall members’ experience
• Identify opportunities for effective and potentially profitable medical fitness implementation
• Be prepared to begin smooth medical fitness implementation in their facility

Speaker: Cosmo Wollan, Senior Executive at Synergy Cubed