The 55+ population continues to be one of the most overlooked, undervalued demographics in the health club business, and they provide a valuable membership market to medical fitness facilities.
Social media presence, interactive blogs and digital communities are great to reach the Gen-X’ers and Millennials, but Baby Boomers… the 55+ population who often have more time and money… need to be engaged in ways that they are organic to their tastes and preferences, and they need to hear that “medical fitness” is not just for medical needs.
We will explore some of the pitfalls of relying on contemporary “digital” marketing to attract the 55+ members and discuss some of the options that better connect with, and are more easily understood by, this all-important target demographic.
Speaker: Cosmo Wollan
Cosmo is a Sr. Executive at Synergy Cubed, consultants to the health, fitness and medical fitness industries. An expert problem-solver in profit center development, retention strategies, medical fitness integration and sales training; since 1994 he has improved clients’ productivity, increased sales, retained customers, and positively impacted the bottom line by creating superior customer engagement.