In recent months, a large number of commercial health clubs have joined the Medical Fitness Association, and many existing medical fitness facility MFA members seem to believe this is a “dilution” of the brand. This seminar will respectfully explain the flaw in this thinking and discuss why the addition of these non-medical clubs can provide significant benefit to true medical fitness facilities. We will discuss the foundational reason these commercial clubs have joined, why their presence is actually beneficial to medical fitness facilities, and how the medical fitness facilities can leverage the commercial club presence to their patient, member and marketing advantage.
Upon completion of this session, participants will…
• Learn why commercial health clubs want and need the MFA
• Understand several ways in which the presence of commercial clubs in the MFA can benefit medical fitness facilities
• Identify opportunities to leverage the commercial club presence to advantage in both marketing and member experience
• Be prepared to begin implementing programs
Speaker: Cosmo Wollan, Senior Executive at Synergy Cubed