Say hi to Cosmo Wollan! Cosmo is a Senior Executive with Synergy Cubed. Synergy Cubed was founded in 1994 to provide business and fiscal solutions to the health & fitness, medical fitness, and parks & rec industries.
Cosmo has a BA in English; MA in Communications; Six Sigma Certification and has 25+ years’ industry experience. “It is my pleasure and privilege to be an active member of the MFA Education Committee.”
Cosmo is a popular speaker with MFA conferences and webinars. You can catch his session entitled “Maximizing Your Medical Fitness Facility Revenue by Optimizing Your Fitness Services” at this year’s MFA Annual Conference.
We caught up with Cosmo recently and here’s what he had to say.
What do you enjoy most about your work?
My greatest professional pleasure is when I am empowered by my typically intelligent, competent, and already successful clients to show them a new way of addressing an old problem… then guiding them to achieve even greater fiscal and operational success with that new approach.
What has been your favorite/most successful initiative at Synergy Cubed? Several years ago we introduced a new business model for personal training operations that virtually eliminates the two most common obstacles in the “sales” process; generates more dedicated, longer lasting clients; drives better, easier referrals and produces significantly greater sustainable revenue than the typical “package of training sessions” model currently at use in more than 90% of fitness & medical fitness facilities.
What one piece of advice would you give to those just coming into this field of medical fitness?
Keep an open mind. Many aspects of this industry are evolving, and the most successful operators will embrace the concept that there is always something more to learn. Bob Boone (MFA President) is a visionary and the MFA is an invaluable resource for the certification, accreditation, knowledge, seminars and webinars that will drive success in the New Normal that defines the future.
Thank you, Cosmo, for all you do for MFA and the medical fitness community!