Meet Emily Janssens! Emily is the 2018 MFA International Rising Star. She is the Communications and Marketing Officer at the Reh-Fit Centre in Winnipeg, Canada. Emily has a BA in Communications and has been with Reh-Fit for two and a half years.
We caught up with this Rising Star recently and here’s what she had to say…
What do you enjoy most about your work?
The thing I enjoy most about my job is the variety of projects I get to work on. I like collaborating with my team to create the marketing and communication pieces for both the Centre and the Foundation. I get the best of both worlds in terms of thinking analytically and then expressing those ideas creatively in the various materials. One of the best things about my job is getting to share the inspiring stories of Reh-Fit members.
What has been your favorite/most successful initiative at your fitness/wellness center?
My favourite initiative to work on at the Reh-Fit was our rebranding project. This was one of the first projects I was brought in on when I first started at the Centre. The goal was to give the Reh-Fit Centre and the Reh-Fit Foundation an updated look, encompassing a broader view on rehabilitation including fitness and prevention. We came out of the project with a new brand essence and story along with new logos for the Centre and Foundation as well as a new bolder and more dynamic brand identity. When we finally launched the finished product, we received a lot of positive feedback. It was a fun project to work on from start to finish.
What did your facility gain by becoming certified by the Medical Fitness Association?
The Reh-Fit Centre was the first fitness facility in Canada to be certified by the Medical Fitness Association. When the Centre was first certified, it had already been offering medically-integrated health and fitness services for almost 35 years, so what I think the Reh-Fit gained most by becoming certified by the MFA was a reassurance in the community that we meet the highest standards for offering a safe and effective wellness experience. Our certification demonstrates that Reh-Fit is more than a fitness centre. It’s a place for people who value personalized service from educated professionals to help them reach their health and wellness goals.
What do you like to do outside of work?
Outside of work, I enjoy traveling, curling, golfing, and spending time with family and friends at the lake in the summer.