Build Brand Loyalty: Marketing Membership to Rehab Clients


Doctors prescribe members what rehab they need, but once that ends, members are often left confused with what to do next. This leads to retention problems within the medical fitness facility. Our goal is to provide Medical Fitness Facility staff with resources on how to build brand loyalty with compelling positioning, strategies, and tactics that keep those patients retained as members.


Learning Objectives
1. How to establish your brand and value propositions
2. Learn strategies to engage rehab patients in order to move them through the marketing funnel to become a fitness member
3. Gain tools and tactics to build brand loyalty with your medical fitness facility


Speaker: Christy Brown, Director of Enterprise Marketing, Club Automation