Beacon Health

Fully Integrated: Beacon Health and Fitness

Check out the February 2020 edition of Club Solutions Magazine for the cover article about MFA member Beacon Health & Fitness. According to the article, “Medical fitness is profoundly changing the relationship between fitness and healthcare.” Read about how Alan Loyd, FACHE, FMFA, has transformed Beacon Health System’s fitness facilities from a loss leader to a profitable, self-sustaining operation.

Note: Alan Loyd was the 2019 recipient of the Hank Boerner Pioneer Award…now you can see why!

CLICK HERE to read the article.



Webinar: How Can We Create a More Diverse Fitness Industry?


This panel discussion will tackle the complex and important topic of diversity (and by extension equity and inclusion) within the fitness industry. The panelists will offer their unique insights regarding why diversity is generally lacking in the fitness industry, how greater diversity benefits all stakeholders (facility owners and managers, health and fitness professionals, and fitness consumers/participants), and what strategies can be employed to improve diversity.

Learning Objectives:
1: Understand the current state of diversity with the fitness industry
2: Explore the benefits of creating a more diverse fitness industry
3: Discuss strategies for creating more diversity within the fitness industry

Cedric Bryant, PhD, FACSM – President & Chief Science Officer at the American Council on Exercise
Paige Jones, III, ACSM CEP, EIM3 – Manager at the Piedmont Atlanta Fitness Center
Lacey Harris, MBA, Operations Manager at the Valley Health Wellness & Fitness Center

Webinar: Why Medical Fitness Facilities Should Embrace the Addition of Commercial Health Clubs to the MFA Family


In recent months, a large number of commercial health clubs have joined the Medical Fitness Association, and many existing medical fitness facility MFA members seem to believe this is a “dilution” of the brand. This seminar will respectfully explain the flaw in this thinking and discuss why the addition of these non-medical clubs can provide significant benefit to true medical fitness facilities. We will discuss the foundational reason these commercial clubs have joined, why their presence is actually beneficial to medical fitness facilities, and how the medical fitness facilities can leverage the commercial club presence to their patient, member and marketing advantage.

Learning Objectives:
Upon completion of this session, participants will…
• Learn why commercial health clubs want and need the MFA
• Understand several ways in which the presence of commercial clubs in the MFA can benefit medical fitness facilities
• Identify opportunities to leverage the commercial club presence to advantage in both marketing and member experience
• Be prepared to begin implementing programs

Speaker: Cosmo Wollan, Senior Executive at Synergy Cubed

Webinar: Medical Fitness 101 – An Introduction to Medical Fitness for Commercial Health Clubs


Medical fitness represents a new paradigm for most commercial clubs – one that is unfortunately poorly understood and often improperly implemented yet may be absolutely essential for long-term survival in this era of a “new normal. This seminar will provide a functional introduction to medical fitness and how to approach, adapt and accept it in a commercial health club setting. We will explain what medical fitness is and isn’t, and discuss the protocols, programming and profit-center potential inherent in sound medical fitness implementation.

Learning Objectives:
Upon completion of this session, participants will…
• Understand how medical fitness applies to a commercial health club
• Recognize how medical fitness can benefit their overall members’ experience
• Identify opportunities for effective and potentially profitable medical fitness implementation
• Be prepared to begin smooth medical fitness implementation in their facility

Speaker: Cosmo Wollan, Senior Executive at Synergy Cubed