Webinar: Stronger for Longer: Empowering Women Over 40 Through Strength Training



This presentation examines the importance of strength training for women over 40, addressing both the underutilization and the substantial benefits beyond muscle building. Despite its known advantages, many women in this demographic shy away from strength training due to misconceptions, lack of information, or intimidation.

This session will explore the barriers that prevent women over 40 from engaging in strength training and will highlight the holistic benefits it offers, including enhanced metabolic function, improved bone density, and better overall mental health. I will also discuss how strength training can mitigate some of the physical challenges brought on by menopause, such as increased abdominal fat and muscle loss.

Furthermore, the presentation will provide insights into the psychological empowerment that comes from strength training, fostering a sense of accomplishment and confidence in midlife women. Practical strategies will be discussed to help fitness facilities create a welcoming and supportive environment that encourages women to start and sustain a strength training routine, ultimately aiding in their longevity and quality of life.

Learning Objectives

1. Explain the comprehensive benefits of strength training for women over 40, beyond mere muscle gain.
2. Identify the main barriers that deter women over 40 from participating in strength training.
3. Discuss actionable strategies for fitness facilities to effectively support and motivate women over 40 to engage in strength training.


Jennifer Shaver, Founder/CEO of Strong for Life Fitness

Jennifer Shaver is the host of the Fit News Podcast and a Certified Personal Trainer, specializing as a Flipping 50 Menopause Fitness Specialist and Mental Well-being Association Certified Fitness Professional. She is the creator of the Strong for Life Program, designed to help busy women get fit in just 15 minutes a day without burpees, sit-ups, or crunches. Her program is ideal for those looking to achieve fitness goals without overwhelming their schedules or bodies with extreme exercises. Formerly a middle school Spanish teacher, Jen has transformed into a devoted health and wellness advocate, expertly guiding midlife women to embrace healthier, more active lifestyles.