Say hi to John Briley, Supervisor of Exercise Programs at ECU. Read about how John and his team help out a local food bank and check out his great advice for those just coming into the medical fitness industry!
Now that the pandemic is slowing down and it is clear that a hybrid model will remain in our industry it is imperative that we are able to deliver our services both in the center, outside of the center and into individuals’ homes. We need to meet consumers where they are and our services do not need to start with exercise. Explore new topics to engage new members and retain current members.
- Learn strategies to take your services out into the community to bring more members into your center.
- Learn why using the skills of our current team members to support a hybrid model can be a win-win to keep members engaged in your center whether it be to return, remain and/or solicit new members to join your center. Example, encourage Personal Trainers to teach members how to workout at home on their own, how to set up a home gym (do a webinar and charge for this) etc.
- Learn how to leverage your expertise to become the lifestyle education session both within your center but also out in the community to increase market share.
Speaker: Debbie Bellenger, Founder of Body By Definition
Debbie Bellenger is a health and wellness consultant who specializes in health and wellness programming customized to particular populations. She has 23+ years’ experience in two hospital systems in SC and NC developing medical wellness programs and customized corporate wellness programs for local employers in the region. Within this work, Debbie has worked extensively with C Suite members, brokers, insurance groups and large populations to improve health over time with programming that met clients where they were and attained measurable outcomes that demonstrated ROI. Debbie currently is working full time for her own company providing consulting, coaching and educational/transformational workshops and courses to fit pros, club operators, brokers, and consumers.
Say hi to Garren Harter, General Manager at the Hancock Wellness Center-Greenfield. Enjoy his inspiring story…but don’t miss the incredible video of Garren working out with his (very) young son!!
Medical Fitness Association Names New President and CEO
June 22, 2021–Pinehurst, NC: The Medical Fitness Association is proud to announce that David Flench, MBA, FACHE, FMFA is the Association’s new President and CEO. The Medical Fitness Association (MFA) is a professional membership organization that was formed in 1991 to assist medically integrated health and fitness centers achieve their full potential.
Flench brings over 20 years of management experience in medical fitness facilities. He received his BS in Exercise Science from The Ohio State University and his MBA from Franklin University. He has served on the MFA Board of Directors and various MFA committees for the past 15 years. Flench is also a Fellow of MFA and the American College of Healthcare Executives.
“On behalf of the Board of Directors, the Executive Board is thrilled to officially welcome David to the helm,” said Jennifer Lavoie, MFA Board member and Director of Employee Wellbeing at Piedmont Healthcare. “David holds a special place as being the first CEO who has lived his career by the programs, certifications, and resources of the Medical Fitness Association. David understands where the Association comes from and where it needs to go. We recognize this is a critical time for our industry and Association and there is no one better to lead the way.”
As President and CEO, Flench will work closely with MFA’s membership, Industry Partners and Strategic Partners to grow and strengthen the organization. “I am honored to lead the Association that I have been part of for the past 20 years,” said Flench. “I have experienced the positive impact of the education, networking and certifications offered by MFA throughout my career. Now, I am energized to take the organization to the next level. The awareness of the benefits and importance of medical fitness has grown in the past year. We have seen many fitness facilities around the country looking to expand their wellness offerings by bringing medical fitness to their members. The Medical Fitness Association is at a pivotal time in its history to be a leading resource for the medical fitness industry.” Flench has been serving as the Interim President and CEO since the retirement of Bob Boone, the Association’s past President and CEO.
About the Medical Fitness Association
The Medical Fitness Association (MFA) is a non-profit, 501(c)(6), professional membership organization whose mission is to foster opportunities for the development and operational success of medically integrated fitness centers. MFA advocates for the industry, provides industry standards, educational programs, benchmarks, outcome measurements, professional development, and networking opportunities for the medical fitness industry.
By Stuart Ohlson and Hervey Lavoie, founders of OLC
On June 15, 1961, mere years after growing up and playing on a dirt road called Colorado Boulevard, Stuart Ohlson hung up his shingle and started Stuart Ohlson and Associates. Working from an office he designed just across the street from East High School, he and his staff were soon busy with a series of residential and commercial commissions.
“All of a sudden, you’re in business, whether you know it or not!,” says Stuart Ohlson, reminiscing about those early days.
Today, that firm has grown and has become what is now called OLC | Ohlson Lavoie Corporation. Celebrating its 60th Anniversary this year, OLC is an architecture, interiors and aquatics four-office firm based in Denver with offices in Orlando, Cairo, and Tokyo. OLC now specializes in recreation, health & wellness, hospitality and aquatic projects. Over the course of those 60 years, OLC has helped change the skyline of Denver, influenced how we exercise, and has changed the lives of its employees, business associates, clients and those who live, work and play in its buildings.
In 1974, Hervey Lavoie joined Stuart, eventually becoming a co-owner in the firm renamed Ohlson Lavoie Corporation. Hervey, a recent architectural school graduate was now in his element. “I saw my new parish church being built as a 15-year-old and thought I could do that and enjoy doing that,” recalls Hervey as to why he became an architect.
A Focus on Recreation
Early on, Stuart and Hervey managed a small group of staff whose focus was on designing buildings to suit their client’s needs. Commissions came through developing existing relationships, such as those made at Stuart’s standing tennis matches at 3 p.m. on Thursdays. Amazingly, despite the oil crisis of the 70s and early 80s that hit Denver hard, this small firm was designing big, high-rise projects. These included Park Place and Country Club towers near Speer Blvd, several residential towers off of Cheesman Park, and a half-dozen high-rises for the Writer Family at the intersection of I-25 & Colorado Blvd, five of which are still standing. OLC was a small firm with big project credibility. One of those late tennis sessions led to OLC designing its first, standalone, multi-purpose health club, now known as the Colorado Athletic Club–Inverness.
Out of the success and the relationships established with that project, OLC dove right into the fitness and recreation industry. With Hervey leading the charge, the firm has since become a specialist and expert in the fitness and recreation field. He and others have authored articles on specialized design for organizations such as IHRSA, NIRSA, the Medical Fitness Association and parks and recreation departments. OLC staff attend and regularly speak as design specialists at industry conventions and seminars.
A big change came out of that industry focus—travel. Prior to 1984, OLC had never had a design assignment of any kind outside the state of Colorado. Fortuitously, during this time, work out of state helped OLC bridge the periodic economic slowdowns that plagued Denver through the 70s and 80s, (The AIA slogan for 1975 was “stay alive in seventy-five!”). It seemed that there was always a hot development zone in some part of the country…and where the economy was hot, clubs were being built: Dallas in the early 80s; Washington, DC in the mid-80s; Atlanta in the late 80s. In 1988 OLC began traveling to and working in Japan, which became a major source of work during some lean times in the U.S. OLC’s specialized design focus thus meant a steady source of business, but also travel and lots of it.
Adapting to New Technologies
Another big change in those 60 years has been the technology employed by architects. Although every architect was expected to know the basics of hand drafting up through the early 80s, techniques and methods for architects changed drastically and seemingly overnight.
“I remember getting our first handheld calculator in 1974. Our first in-house copy machine came soon after. Then came a fax machine, a multi-line phone, a voice message system, Kroy machine, and Letraset” says Hervey of some the early technology changes. “By the mid to late 80’s, however, it became clear that the fundamental systems our profession needed to use required a different mind-frame and we needed to keep pace. We embraced a succession of technology firsts and broke new ground with overlay drafting, Master Spec, Con-doc, and eventually embraced the inevitable–CAD.”
Soon after came the juggernaut change of faster chipsets, the internet, email, and cloud systems. Today we use graphic and BIM software such as Revit, Enscape, Bluebeam, Sketchup, AutoCAD, and others to communicate, design, document and present. Often a laptop is all the design tools we use; the drafting tables, straight-edges, and rolls of prints of old just a nostalgic memory.
From its locally focused projects and small staff in the 80s, OLC eventually grew its services and reach by adding offices in Orlando, Tokyo, and Cairo to service local clients. Recognizing that the unique and specific needs of our clients required specialized services we also added an aquatic design department and an interior design department along the way.
In the last few years OLC has designed a variety of health & wellness, hospitality, recreation, and aquatic facilities. Notable projects include:
- Estes Valley Community Center, Estes Park, Colorado
- Multiple Buildings for the Saint Francis Medical Center in Cape Girardeau, Missouri
- Additions and renovations at the Newtown Athletic Club in Newtown, Pennsylvania
- A new Tennis & Pickleball Center Clubhouse for Palm Beach Gardens, Florida
- The new Lake Nona Performance Club in Orlando, Florida
- Lobby and room renovations at Doubletree by Hilton Hotel in Denver
- A wellness center for Hancock Regional Medical Center in Greenfield, Indiana
- A Deepak Chopra wellness project
- Several hospitality projects for a prominent theme park developer in Florida
To this day our firm is centered around our client’s needs and particularly focused on projects that keep our communities healthy—from full-service wellness centers to your neighborhood swimming pool. Our principals and staff have been privileged to work on many interesting and life-changing projects over these 60 years. For that we thank our clients, our consultants, industry experts, the contractors who built our designs and the many folks we have gotten to know along the way.
Reflecting on our past we can certainly say, as the ad goes, “We’ve learned a thing or two.” But it also sharpens our focus on what matters in a world of continual change: relationships, stewardship, good design, and being open-minded.
Stuart Ohlson and Hervey Lavoie, FMFA are the original founders of the 60-year-old architecture firm, Ohlson Lavoie Corporation, or OLC, as it’s known today.
Click here to learn more about OLC. Note: Hervey Lavoie serves on the MFA Board of Directors.
The Medical Fitness Association is pleased to welcome Evolt as an Industry Partner.
Evolt is a digital body composition analytic company. Using BIA technology, it’s the only product on the market that offers personalised calorie & macronutrient recommendations based on an individual’s true lean body-mass. This innovative technology provides a digital health tracking platform for the user as an intuitive data analytics platform.
Evolt is at the forefront of technology in the body composition space, providing the latest cloud-based Body Composition technology, to help individuals achieve their physical health and well-being goals.
This powerful high tech ecosystem gives you the insights to make data driven decisions to help your business achieve higher retention rates, increased referrals, customer engagement & additional revenue streams.
Better health is about making lifestyle adjustments and changes to daily habits.
Click here to read more on how you can ensure your customers are informed, educated and accountable about their health.
Washington, D.C. — April 2021: Kinesiotherapy, one of the oldest therapeutic disciplines, announces the celebration of its 75th anniversary year as a profession.
Founded in 1946 on the battlefield of WWII, Kinesiotherapy (formerly Corrective Therapy) was created by U.S. Surgeon General Major Norman T. Kirk and Dr. Howard Rusk, early pioneers in the emerging field of rehabilitation medicine. With the increased survival of troops suffering from illness or injury, there was a great demand to return soldiers to active duty. Corrective physical reconditioning units were established to enhance this process.
The American Kinesiotherapy Association (AKTA), formerly the Association of Physical and Mental Rehabilitation, was created to support the rehabilitative services of Registered Kinesiotherapists (RKT) while promoting the health and wellness of all populations including Veterans and individuals with functional limitations.
“Kinesiotherapy is unlike any other medical fitness or therapeutic discipline because it encompasses the whole body” said Kendall Noble, president-elect of the AKTA. “RKT’s are educated and trained on behavior change in addition to physical rehabilitation.” Kinesiotherapists continue where traditional therapy ends – taking the client from injury or illness to whole-health.”
In recognition of 75 years of the profession of Kinesiotherapy, the AKTA is highlighting a few of the specialties that encompasses the best of their modalities. These include:
- Adaptive Sports including working with amputees and Para-Olympic athletes
- Cardiac/Pulmonary Rehabilitation
- Driver Training Rehabilitation
The foundation of Kinesiotherapy is in the administration of musculoskeletal, neurological, ergonomic, biomechanical, psychosocial and task specific functional tests, culminating in behavioral and physical modifications.
Dr. Timothy Silver, former Chief of Physical Medicine and Rehabilitation at McGuire Veterans Affairs Hospital in Richmond, Virginia said, “Having an exercise physiology background makes kinesiotherapists (RKT) well suited for additional sub-specialization in many areas. We have RKTs who provide cardiac and pulmonary rehab, aquatic therapy, driver training, and functional capacity evaluations. The versatile nature of kinesiotherapists makes them well suited for interdisciplinary patient care.”
The American Kinesiotherapy Association is a nonprofit, member based organization committed to the support of all Registered Kinesiotherapists across the country. To learn more visit www.akta.org.
AKTA Executive Director
Check out the latest podcast from MFA Strategic Partner, the Academy for Brain Health and Performance.
This month’s podcast features Dr. Evian Gordon, as he shares a framework of how the brain works as a system, as well as a practical step in making your brain’s capacity more effective, no matter your age.
Dr. Evian Gordon is an integrative neuroscientist and medical doctor as well as the Founder, Executive Chairman and Chief Medical Officer of Total Brain.
Check out the February 2020 edition of Club Solutions Magazine for the cover article about MFA member Beacon Health & Fitness. According to the article, “Medical fitness is profoundly changing the relationship between fitness and healthcare.” Read about how Alan Loyd, FACHE, FMFA, has transformed Beacon Health System’s fitness facilities from a loss leader to a profitable, self-sustaining operation.
Note: Alan Loyd was the 2019 recipient of the Hank Boerner Pioneer Award…now you can see why!
CLICK HERE to read the article.
Medical Fitness Association Names Amanda Konigsberg as Northeast Region Chair
January 27, 2020 – Pinehurst, NC: The Medical Fitness Association is pleased to announce that Amanda Konigsberg, who works with Active Wellness, has been appointed as its Northeast Region Chair. In this role, Konigsberg will oversee the NE Region Advisory Board that consists of the several State Captains in the Region. She is responsible for communicating activities and events impacting member facilities and planning the annual Regional Conference.
According to Robert D. Boone, FACHE, FMFA, President and CEO of the Medical Fitness Association, “The Region Chairs are the backbone of the Association. By working through our State Captains to communicate in a personal manner with our members state by state, the Association can be more responsive to their needs and requests and provide a more personalized service. In addition, we are able to reach out to potential members with people who are known within each state. This is a critical role within our organization.”
By creating a two way communication with the medical fitness industry, the Association is able to remain strategically agile in its response to the rapidly changing healthcare landscape. The Region Chairs are vital to the success of this effort.
The Medical Fitness Association is a professional association representing medically integrated fitness centers in the United States and Canada. It offers continuing education; industry benchmark data; clinical and business outcomes; seven annual regional and specialty conferences; two professional facility director certifications and the only comprehensive medical fitness facility certification program in existence. Working with its strategic partners, the Association promotes wellness, nutrition, prevention and the utilization of exercise as an adjunct treatment in the management of chronic diseases as well as development of lifelong lifestyle management programs to help people maintain an optimum quality of life. By positioning its centers as extensions of physician’s offices, medically integrated fitness centers serve as a primary tool in supporting healthcare systems’ community-based population health strategies.
FOR MORE INFORMATION: contact Amanda Konigsberg at email@example.com
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