2025 MFA Webinar Series
Here are the 2025 MFA Webinars. For each webinar, you will find the recorded webinar, the presentation slide deck, any additional documents provided by the presenter(s) and a quiz (if you'd like to receive a CEC Certificate for the webinar). Click on the webinar to reveal the information.
Questions? Feel free to contact Mariann Murphy, VP of MFA, at mariann.murphy@medicalfitness.org or call 910-420-8610.
InBody provides detailed body composition data, including visceral fat analysis and muscle-fat balance, to help obesity doctors assess obesity severity beyond BMI and guide personalized treatment plans. We will dive into how body composition and grip strength testing serve as a simple yet powerful tool to assess muscle function, sarcopenia risk, and overall physical health in obese patients, particularly in pre- and post-bariatric surgery evaluations.
Showcasing how InBody can track changes in fat mass, muscle retention, and water distribution during weight loss, guide exercise and nutrition interventions, and improve long-term patient health and mobility. Sharing how combining body composition analysis with grip strength testing can help doctors track muscle retention, guide exercise recommendations, and prevent sarcopenia in patients undergoing weight loss interventions, whether surgical or non-surgical.
Learning Objectives
1. Learn how to enhance precision in obesity evaluation and treatment beyond traditional BMI measurements by assessing fat mass, muscle mass, water balance, and other key metrics like grip strength. Assessing body composition and grip strength for a more comprehensive understanding of health and obesity.
2. Lean how to monitor patient progress pre- and post-intervention to track progress, optimize provider plans, and detect early signs of other health risks such as sarcopenia. Ensuring more effective long-term weight management.
3. Learn how to improve patient engagement and compliance with visual and numerical feedback to educate and motivate patients. Analysis that helps track muscle retention, guide exercise recommendations, and prevent sarcopenia in patients undergoing weight loss interventions, whether surgical or nonsurgical.
Speaker: Taylor Florentino, MS, Product Training Assistant Manager at InBody
This webinar is sponsored by MFA Industry Partner, InBody.
In this presentation, Britt Jackson, Executive Director of Underwater Hypoxic Blackout Prevention, will provide an in-depth explanation of Underwater Hypoxic Blackout (UHB)—what it is, how it occurs, and who is most at risk.
We will explore the physiology, warning signs, symptoms, and rescue protocols associated with UHB. Additionally, we will examine the importance of awareness, review key data and statistics, and discuss strategies to enhance safety at pools and waterfront facilities.
A significant portion of the presentation will focus on preventative measures, including:
- Recognizing behavior patterns that indicate risk
- Implementing best practices for addressing concerns with questioning swimmers
- Utilizing effective signage to promote awareness
- Adopting simple yet impactful awareness strategies
Learning Objectives
1. Understand physiology of Underwater Hypoxic Blackout, who it happens to and why
2. Identify behaviors that lead to underwater blackouts
3. Learn best practices to safeguard people and facilities against UHB
Speaker: Britt Jackson, Executive Director of the Underwater Hypoxic Blackout Prevention Foundation
This webinar explores how fitness professionals can take charge of the industry's evolving focus on mental wellness. It highlights integrating mental wellbeing practices alongside physical fitness and offers strategies for creating environments that prioritize emotional and mental wellness. Participants will gain tools to transform their approach to fitness, promoting a holistic and sustainable approach to client health.
Learning Objectives:
1. Learn how to integrate mental wellbeing practices into fitness programs for a more well-rounded approach to health.
2. Discover how to foster a supportive, open environment that encourages mental and emotional healing through fitness.
3. Explore strategies to shift fitness culture towards a balanced focus on both physical and mental wellness for sustainable, long-term success.
Speaker: Jessica Mauer, Project & Education Manager at the Mental Wellbeing Association
Fitness and wellness professionals play a crucial role in overcoming barriers and boosting motivation for individuals to start and maintain exercise programs. Older adults face unique challenges, both real and perceived, in engaging with fitness activities. This presentation will explore how the physiological response to training may work in a bidirectional relationship with consistency and progress. Finally, the presentation will provide strategies Medical Fitness Centers can use to increase participation, foster consistency and build habits that shift residents' members mindsets from “I don’t have time, to "I can’t miss this."
Learning Objectives
1. Understand human motivation and barriers for participation in exercise.
2. Explore how the physiological response to training may work in a bidirectional relationship with consistency and progress.
3. Discover both physical and psychological methods by fitness and wellness professionals can increase consistency in participation.
Speaker: Dr. Aaron Aslakson, CSCS, CPT, CEP, EIM, Director of Exercise Science and Assistant Professor at Crown University
As medical fitness centers continue to grow and evolve, the need for strong teams, client engagement, and service-driven sales has never been greater. Many providers possess deep technical expertise but often struggle with confidently guiding prospective clients through the on-boarding process, promoting services, and fostering long-term commitment to their health programs. This gap in interpersonal and sales skills can lead to missed opportunities, lower program adherence, and ultimately, weaker patient retention.
This presentation is designed to bridge this gap by equipping professionals with the tools, frameworks, and mindset shifts necessary to enhance communication, build trust, and improve client conversion and retention.
This session provides actionable strategies to help teams:
- Develop a service-first approach to sales that aligns with the mission of medical fitness while ensuring program sustainability.
- Improve client on-boarding and engagement by fostering deeper conversations and tailoring programs to meet both medical and lifestyle needs.
This workshop is ideal for medical fitness centers looking to impact revenue, retention, strengthen the client experience, and ensure team members are developing, personally as much as professionally.
Learning Objectives:
Build key interpersonal skills and empower team members to lead life with an impact-driven mindset.
Equip service providers with a framework that improves client connection, conversion and retention.
How to positively influence relevant KPI’s such as:
- Consultation to Conversion Percentage
- Monthly Personal Training Revenue
- eNPS
Speaker: Kemper Sosa, Co-Owner Director of Business Development at Applied Fitness Solutions
The Top Three Pitfalls You Need to Avoid Now to Protect Your Intellectual Property from Theft
In this eye-opening talk, seasoned attorney Stan Gibson shares vital strategies to safeguard and monetize your entrepreneurial ideas, transforming them into invaluable assets. Discover the essentials of assigning intellectual property ownership, brand protection, and leveraging your processes and technology, ensuring your innovations remain secure from theft or copying. Keep your business from avoidable setbacks or losses by learning how to take action early on and fueling your business growth with proven IP protection methods.
Learning Objectives:
1. Importance of Assignment Agreements: Employees & Third Parties
2. Protecting your Brand: Trademark / Trade Dress
3. Protecting your Processes & Technology: Patents / Trade Secrets
Speaker: Stan Gibson, Partner, Chairman, Trial Attorney, JMBM's Patent Litigation Group at Jeffer Mangels Butler & Mitchell LLP
This one-hour webinar explores innovative aquatic therapy strategies tailored for medical fitness facilities. Participants will learn how to transition aquatic therapy ideas into medical fitness programs to improve client outcomes. The session will cover evidence-based techniques, adaptable exercise ideas, and practical implementation strategies for diverse patient populations, including those with chronic conditions, post-surgical recovery needs, or mobility challenges.
Learning Objectives
- Identify 5 evidence-based aquatic therapy techniques applicable to medical fitness programs by the end of the webinar.
- Explain 3 benefits of aquatic therapy for specific medical populations.
- Compare 2 advantages and 2 challenges of aquatic therapy versus land-based therapy, with a focus on resource utilization and accessibility.
Speaker: Andrea Salzman, Founder and Executive Director of the Aquatic Therapy University
Discover the Power of the Life Fitness Connected Strength System!
Are you ready to elevate your facility, training programs, and user engagement? Join the Life Fitness Sales Digital Experience Team for an exclusive webinar designed specifically for facility owners, trainers, and end users. Learn how the Connected Strength System can create exceptional user experiences with personalized workouts and guidance, a rest timer and workout scheduler.
What You'll Learn:
- System Overview: Gain a comprehensive understanding of the Connect System’s components, functionality, and capabilities.
- Enhanced User Experience: Explore the intuitive user interface and trainer tools designed to streamline content creation and boost engagement.
- Data & Asset Management: Discover how powerful data insights and robust asset management features can drive your business forward.
- Implementation Excellence: Learn about the Digital Experience Team’s proven strategies for implementing the system and achieving your customer goals.
In today’s competitive fitness landscape, leveraging technology is essential to stay ahead. Whether you’re a facility owner seeking to optimize operations or a trainer focused on enhancing member engagement, this webinar will equip you with the knowledge and tools to maximize the benefits of the Life Fitness Connected Strength System.
NOTE: This is a promotional webinar by Life Fitness. There are no CECs for this webinar.
Presenter: Kenyatta Jones, US Digital Experience Manager - kenyatta.jones@lifefitness.com
Pain is a complex phenomenon that is not well-explained by outdated pain models used by the health care community. A person's negative beliefs surrounding pain and injury, which can be influenced by information from their health care team, can lead the injured person to engage in behaviors that are counterproductive to treating their pain and returning to the activities that they enjoy. This course will explore how beliefs and cognitions can impact a pain experience and how Pain Neuroscience Education can help empower patients to return to active lifestyles. We will also describe how we are applying the latest research into a wellness program at our facility at Froedtert Holy Family Memorial.
Learning Objectives
- Participants will be able to recognize that some cognitions and behaviors, in response to a pain experience, may have a negative impact on recovery and health.
- Participants will be able to identify limitations of the outdated pathoanatomical models in explaining pain, especially complex chronic pain.
- Participants will be able to outline the benefits of Pain Neuroscience Education in mitigating some of the psychosocial risk factors that impact and even prevent the use of active coping strategies in people with pain.
Speaker: Eric Rebne - Physical Therapist - Spine Navigator at Froedtert Holy Family Memorial
Women's health changes during the slowing and ceasing of menstrual cycles are significant and directly impact quality of life. There is a growing interest in this topic in the healthcare sector and in the pubic/social media. Having a better understanding of nutrition, physical activity, mental health and connection during this time of life is imperative to support and empower women in self-care. Medical Fitness remains a valuable resource for long term engagement and lifestyle improvement. Prioritizing this demographic in programming, education and service lines can be beneficial for community health and for organizations overall.
Learning Objectives:
1. Review of perimenopause and menopause, definition and symptoms
2. Review women's increased risk factors for chronic disease during this phase of life
3. Discuss the role of medical fitness in lifestyle strategy support, including collaboration opportunities across the continuum of care
Speakers:
Raina Childers-Richmond - Director of Partner Success at Health
Jack Hembree - Director of Operations at Mercy Fitness Centers