Webinar: Fitness Refresh - Seize the Opportunity

Summary
Does the name on the side of your fitness equipment matter? Maybe, but brand name should be one of the last things that is decided upon when choosing fitness equipment. Start with Who?, What?, Where?, When?, and Why?

• Who will be using the equipment?
• What are their goals and short-term objectives?
• Where will this equipment be located and how much user space needs to be allocated around the equipment?
• When will equipment need to be replaced? What is the expected lifespan of each type of equipment?
• Why should I choose a specific brand? What are the important features and benefits associated with each piece of equipment?

We will explore the critical aspects of fitness equipment selection as well as gym layout and design. These elements are essential for creating a safe, efficient, and inspiring fitness environment that meets the diverse needs of your members. Brands and quality matter but formulating a generic list of fitness equipment based on form and function, is the best place to start. Rethinking equipment training zones will be discussed. We know that providing equipment that is appropriately spaced and ensures a good flow can make a fitness/wellness center feel more inviting. Initial impressions are important for potential members but will also support retention efforts and keep members safe. Once equipment is delivered and installed, regular attention to a few key elements will not only reduce risk but contribute to equipment lifespan.

All participants will leave our discussion with a number of no-cost resources to support efforts in creating a unique gym experience.

Learning Objectives

1. Participants will be able to justify capital fitness equipment expenditures based on the Who?, What?, Where?, When?, Why? process and formulate a 2–3-year plan to optimize and prioritize capital dollars spent on fitness equipment.
2. Participants will be able to assess their current facility layout and space allocation, then generate an updated Zone Plan reflecting the latest trends in fitness
   and wellness.
3. Participants will be able to walk through any fitness center to analyze risk, evaluate current status of maintenance and upkeep, and pinpoint areas requiring
   improved flow and compliance with the ADA.

Speaker: Kelly Spivey, Territory Manager at LIV UnLtd - Heartline Fitness