Webinar: Reframing Exercise: Why Our Approach to Exercise Counseling Causes Harm and What Science and Practice Show is a Better Way
Scientific strategies to cultivate lasting physical activity motivation.
Despite over 40 years of promoting exercise to the general population and counseling patients about the benefits of physical activity the majority are still not regularly physically active. Have you ever wondered why it is that most people choose not to move given the multitude of evidence-based health and wellbeing benefits? This provocative presentation will explain the surprising reasons why our promotion and counseling of physical activity keeps patients stuck in a cycle of starting and stopping but not sustainability.
Using story and science, University of Michigan sustainable-behavior-change researcher and coach Michelle Segar, PhD, MPH, MS will review the science explaining why our traditional exercise conversation shoots patients in the foot before they walk out the door and present new strategies to cultivate lasting physical activity motivation based on research related to neuroscience, decision making, and marketing. Attendees will learn new ideas they can easily insert into their physical activity conversations and promotion.
Learning Objectives
- Identify two behavioral motives that undermine high-quality motivation for exercise.
- Identify one science-based reason that these motives undermine lasting exercise/physical activity motivation and behavior.
- Explain one new metaphor for discussing exercise with patients.
Speaker: Dr. Michelle Segar, Sustainable-Behavior-Change Researcher and Coach at the University of Michigan
Michelle is an award-winning, NIH-funded researcher at the University of Michigan with over thirty years studying how to help people adopt exercise and other lifestyle behaviors in ways that can be sustained within the unpredictability of daily living. Her research on creating sustainable change is widely recognized as uniquely pragmatic for real-world applications. An advisor to the World Health Organization on their global physical activity initiatives, Michelle was also selected to be the inaugural chair of the United States National Physical Activity Plan’s Communication Committee. She consults with leading organizations, including Kaiser Permanente, Walmart, Anytime Fitness, and Business Group on Health.
Michelle is frequently interviewed about how to help consumers and patients change their mindsets, cultivate lasting motivation and sustainable physical activity in major media outlets. Her two critically acclaimed books are “No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness” and “The Joy
Choice: How to Finaly Achieve Lasting Changes in Eating and Exercise.”
Michelle’s training and experience is uniquely comprehensive, including a doctorate in Psychology (PhD), a master’s degree in Health Behavior/Health Education (MPH), a master’s degree in Kinesiology (MS) and fellowships in translational research and health care policy from the University of Michigan. She achieved Fellow status within the Society of Behavioral Medicine and also ran with the Olympic Torch at the 1992 Olympics in Barcelona. For more information, visit her website at MichelleSegar.com