From David's Desk

As the role of medical fitness continues to evolve, there is a growing need for clarity around how it fits within the broader healthcare landscape. In this series, David shares perspectives on key trends, challenges, and opportunities shaping the future of medical fitness and clinical integration.

From David's Desk Industry Member Spotlight MFA News
Medical Fitness Is Not a Program. It’s a Pathway.
Medical Fitness Is Not a Program. It’s a Pathway.

David Flench, MBA, FMFA, FACHE, ACSM-EIMPresident & CEO, Medical Fitness Association Medical fitness is often discussed as a set of programs.In practice, the organizations making it work are not defined by their programs at all.There is growing interest from health systems, fitness operators,... Continue Reading

Postedby David Flench
Date posted04/1/2026