Medical Fitness Leadership Institute

Premier Management Institute for
Up and Coming Director Candidates

The Medical Fitness Industry’s only management training course!

The Medical Fitness Leadership Institute course, developed by the Medical Fitness Association, focuses on a variety of topics directly related to the operational success of medical fitness centers and the development of industry leaders for this growing field.

The course is geared to the medical fitness model and medically integrated facilities. The primary focus is on the development of managers and directors either new to the medical fitness industry, or those who are preparing to take on leadership roles for the first time.

We had a great 2022 Medical Fitness Leadership Institute! Here’s what we heard from some of our attendees:

“Absolutely outstanding event! Couldn’t be any more grateful to be around such a passionate group of dedicated professionals!”

“Outstanding Medical Fitness Leadership Institute. Great presentations and keynote speakers.
Thank you all!!!”

We’re planning our 2023 Medical Fitness Leadership Institute. Stay tuned here for dates and information! Don’t miss out on this special opportunity to enhance your management and leadership skills!

Medical Fitness Leadership Institute Registration Rates 
MFA Members preferred rate: $299
Non-Members: $499 (includes a one year Individual MFA Membership)

For more information, please contact Mariann Murphy, MFA VP, at

Registration Includes

  • Participation in the Medical Fitness Leadership Institute
  • Dinner/Social Event
  • Continuing Education Credit Hours

2022 Topics included:

  • Effective Medical Fitness Models
  • Financial Management
  • Measures that Drive Your Business
  • Strategic Planning
  • Successful Communication Strategies with Healthcare Administrators
  • Successful Provider Referral Program
  • Marketing Medical Fitness
  • The Value Proposition
  • Awakening Conscious Leadership
  • MFA Involvement and Leadership

2022 Speakers:

Bob Brown, FMFA FAACVPR – Administrative Director Of Cardiology at Advent Health
Brad Calabrese – General Manager at University Hospitals Avon Health Center
John Caliri – Administrative Director at FirstHealth Fitness
Jeff Casey – CFO of FirstHealth of the Carolinas
David Evans, FMFA – Vice President of Cooper Wellness Strategies
David Flench, MBA, FACHE, FMFA, ACSM-cEP – MFA President & CEO
Jeff Jeran, MS, CSCS, FMFA – Corporate Director of Fitness Services at Valley Health Wellness & Fitness Center
Tom Johnston – Founder of the Talent Optimizer Group
Kevin McHugh, FMFA – Chief Operating Officer at The Atlantic Club
Doug Ribley, MS, FMFA – Douglas A. Ribley & Associates, LLC
George Wayson, Executive Director at UNC Wellness

A special Thank You to our 2022 Medical Fitness Leadership Institute sponsor!

As the world’s premier commercial fitness brand, Matrix is dedicated to serving fitness facilities of all kinds with complete, forward-thinking solutions, setting them apart in exciting ways that attract and retain more members.