Medical Fitness Institute

Premier Management Institute for
Up and Coming Director Candidates

The Medical Fitness Industry’s only management training course!

The program developed by the Medical Fitness Association will focus on a variety of topics directly related to the operational success of medical fitness centers and the development of industry leaders for this growing field. This interactive event focuses on management issues and there is ample time for interaction and discussion with industry leaders who serve as faculty about issues specific to your facility.

Seminars are geared to the medical fitness model and medically integrated facilities. The primary focus is on the development of managers and directors either new to the medical fitness industry, or those who are preparing to take on leadership roles for the first time.

The Institute is offered as a study course for the MFA Fitness Facility Director and the MFA Medical Fitness Facility Director Certifications. The Medical Fitness Institute is one of many ways you can prepare for the Director Certification exams. Participating in this course does not provide any greater benefit than any other method of preparation that may be available at present or in the future. For candidates interested in one of our Director Certifications, participation in this course is completely optional. A list of other study resources may be found on the Director Certification page of our website.

This is a great opportunity to move your career to the next level by becoming a Certified Fitness Facility Director, or a Certified Medical Fitness Facility Director. A separate application and an additional fee are required to take the exam.

Medical Fitness Institute Registration Rates
MFA Members preferred rate: $299
Non-Members: $499 (includes a one year Individual MFA Membership)

Registration Includes

  • Nine Management Modules
  • Nine Continuing Education Credit Hours
  • Welcome Reception
  • Access to Industry Leaders
  • Networking Opportunities


  • The Medical Fitness Physical Plant
  • Recruit, Train, Retain and Evaluate Staff
  • Programming for the Medical Fitness Center
  • Marketing and Communications
  • Sales and Referrals – The Lifeblood of Your Center
  • Financial Systems & Budgeting
  • Relationship Building and Member Retention
  • Benchmarking and Outcomes
  • Business Planning – From Vision to Targeted/Measurable Goals

David Flench, MBA, FACHE, FMFA, ACSM-cEP – MFA Board Chair-Elect
Doug Ribley, MS, FMFA – Sr. VP – Health & Wellness Services at Cleveland Clinic Akron General
Jeff Jeran, MS, CSCS, FMFA – Corporate Director of Fitness Services at Valley Health Wellness & Fitness Center
John Caliri, FMFA – Administrative Director-Fitness at FirstHealth of the Carolinas
Kevin McHugh, FMFA – Chief Operating Officer at The Atlantic Club