Medical Fitness Leadership Institute

Premier Management Institute for
Up and Coming Director Candidates

The Medical Fitness Industry’s only management training course!

The Medical Fitness Leadership Institute course, developed by the Medical Fitness Association, focuses on a variety of topics directly related to the operational success of medical fitness centers and the development of industry leaders for this growing field.

The course is geared to the medical fitness model and medically integrated facilities. The primary focus is on the development of managers and directors either new to the medical fitness industry, or those who are preparing to take on leadership roles for the first time.

Join us for our 2023 Medical Fitness Leadership Institute!

We’re trying something new this year. The 2023 Medical Fitness Leadership Institute will take place on October 31 and November 1 at the Baltimore Convention Center in Baltimore, MD. This will be a pre-Conference event for our Annual Conference. Come for the Leadership Institute and stay for the Conference!

Medical Fitness Leadership Institute Registration Rates 
MFA Members preferred rate: $299
Non-Members: $499 (includes a one year Individual MFA Membership)

MFLI and Annual Conference Bundle: Register for both events and receive MFLI for just $100.

For hotel information, please visit the Annual Conference page.

Got questions? Please contact Mariann Murphy, MFA VP, at

Registration Includes

  • Participation in the Medical Fitness Leadership Institute
  • Dinner/Social Event
  • Continuing Education Credit Hours

2023 Topics:

  • Organizational Culture & Leadership
  • Strategic Planning
  • Marketing Essentials
  • The Value Proposition
  • Programming
  • Finance & Budgeting
  • A Leadership Roundtable
  • Staff Management & Leadership
  • Benchmarks & Outcomes
  • Sales & Referrals

2023 Speakers:

Brad Calabrese – General Manager at University Hospitals Avon Health Center
David Evans, FMFA – Vice President of Cooper Wellness Strategies
David Flench, MBA, FACHE, FMFA, ACSM-cEP – MFA President & CEO
Jeff Jeran, MS, CSCS, FMFA – Corporate Director of Fitness Services at Valley Health Wellness & Fitness Center
Jennifer Lavoie – Director of Employee Wellbeing at Piedmont Healthcare
Alan Loyd – Executive Director at Beacon Health & Fitness
Doug Ribley, MS, FMFA – Douglas A. Ribley & Associates, LLC
Lynn Robbins – President at Healthplex Associates
Mike Stack – CEO at Applied Fitness Solutions
Bob Stedman – Executive Director at The Works Family Health & Fitness Center

A special Thank You to our 2022 Medical Fitness Leadership Institute sponsor!

As the world’s premier commercial fitness brand, Matrix is dedicated to serving fitness facilities of all kinds with complete, forward-thinking solutions, setting them apart in exciting ways that attract and retain more members.