During this unprecedented time of business closures, physical distancing, and stay-at-home orders, we are reminded that we are here to support each other. Here at the Medical Fitness Association, we will use this space to post resources, ideas, and updates to support you during this time.
As the time approaches to reopen our fitness facilities, it brings a wide variety of considerations. We won’t simply reopen to business as usual. These are uncharted waters but, as an Association, we can navigate them together!
We will be posting resources as they become available to share with you. Check the Wellness Wednesday section below for links to our weekly webinar series that was held from April 1 to July 8. We had many great speakers and a variety of topics!
CLICK HERE for MFA’s Updated Reopening & Operating Guidelines for the Fitness Industry.
These guidelines were submitted to the Centers for Disease Control and reviewed by their subject matter experts. They have indicated that our recommended approach is both safe and comprehensive. In some cases, it goes beyond the CDC recommendations, but they were pleased by our overall approach.
CLICK HERE for the American Association of Cardiovascular & Pulmonary Rehabilitation’s (AACVPR) Considerations for Resuming In-Center Cardiac & Pulmonary Rehabilitation Program Services.
Here’s a great example of a Reopening Guide created by Alan Loyd and his team at Beacon Health. CLICK HERE to download.
MFA Industry Partner, Active Wellness, put together a Reopening Playbook – CLICK HERE to download.
Re-Opening Playbook from Daxko, the parent company to Club Automation – CLICK HERE to download.
We all know about the recommended 6 feet distancing, but what about when you’re running/biking/walking behind someone else? Check out this Belgian-Dutch study that shows why you may need to be further apart. CLICK HERE to read the summary article. CLICK HERE to read the the entire white paper (spoiler alert: It’s 11 pages)
Should your members wear a mask while exercising? CLICK HERE for the recommendations from the CDC CLICK HERE for the recommendations from the WHO
MFA MEMBER SURVEYS ON REOPENING
We will be sending out surveys as we move through this reopening period.
Click on the links below to download the survey reports. CLICK HERE for the May survey report CLICK HERE for the June survey report
WELCOME BACK VIDEOS FROM MFA MEMBERS
Need a good laugh? Check out this video created by MFA member, Sara Hodson, and her team at LIVE WELL Exercise Clinic in British Columbia, CA to welcome back their members: CLICK HERE
If you have information to share here, please contact Mariann Murphy, MFA Director of Marketing at 910-420-8610 or click here to email.
OFFERS FROM MFA INDUSTRY PARTNERS
Navigate the New: Reopening Signage + Transition Services from Active Wellness
Active Wellness has been hard at work ensuring they are ready to exceed new social distancing requirements and to meet the needs of a new consumer mindset. Leverage their Team and resources to help you reopen your fitness center. Learn about their Transition Services here. And they’ve put together a Reopening Signage Package to help you welcome your members back and implement social distancing requirements. Learn more here.
Re-Opening Playbook from Daxko, the parent company to Club Automation Daxko, the parent company to Club Automation, recently gathered distinguished panels of medical experts and industry leaders from boutique, club, and nonprofit facilities to discuss re-opening and operating safely in the new COVID reality. Our theory was that if we continually pooled and shared best practices and ongoing learnings, we could maximize staff and member safety across the world.
We have documented the panel’s collective thinking in the Re-Opening Playbook as a service to the entire health, fitness and wellness communities. Click here for the Re-Opening Playbook.
Life Fitness Face Coverings
As fitness facility owners consider best practices for reopening, many are looking to provide face coverings for their staff and exercisers to ensure proper safety measures are followed and align with local directives. We are happy to announce Life Fitness Face Coverings* are now available for purchase with all profits directed to No Kid Hungry and Direct Relief to support COVID-19 relief efforts.
These branded, reusable cloth face coverings are made with a dual-layer design of cotton and polyester. They are available in one size and can only be ordered in increments of 25 per box. Our own employees are producing them in Ramsey and Owatonna, Minnesota and Falmouth, Kentucky plants using locally sourced materials that support small businesses.
An Offer from Les Mills
Before COVID-19, 85% of gym members were doing fitness in their home, and 23% of regular exercisers were participating in online or app workouts. Now, the fitness landscape has changed forever, and we can expect those numbers to increase. A business model that relies only on live, in-person fitness experiences is no longer sustainable. You need a combination of live, virtual and digital offerings to remain relevant and connected to your members, within and outside of your four walls.
Delivering across live, live-streaming, virtual and on demand lets you deliver fitness to your members when they need it and gives you flexibility to continue to deliver during adverse circumstances. Leading clubs around the world are recognizing the COVID-19 crisis as a golden opportunity to ramp up their digital presence, ensuring they’re well-placed to win whether fitness consumers want online or offline workouts. Whether clubs choose to set up Instructor-led online classes, or by harnessing a member-centric solution like LES MILLS On Demand (LMOD), the key points to consider are ease of execution and the quality of the content.
Interested in getting started today by becoming a Les Mills affiliate? The Medical Fitness Association has partnered with Les Mills to give your members access to 1,000+ free online workouts for 30 days free. Start sharing our affiliate offer link right now with your members or click here to learn more about Les Mills on Demand.
Ideas from other MFA members on staying connected!
UNC Wellness Centers, Cary NC
Jamy McGee and her team, including Eliza Evans-Youth Fitness Coordinator and Paula Keck-Fitness Program Manager, put together a challenge for their members. They created a “Spring into Wellness” bingo card challenge with one for adults and another for youth. After just one email out to their membership, they had over 300 people sign up in 24 hours! CLICK HERE to see their bingo cards.
Check out the latest member engagement program from Jamy, Eliza and Paula at UNC Wellness Centers – it’s a fun fitness challenge called “Get Fit on Route 66” – what fun! CLICK HERE to read more about it.
Capital Region Medical Center’s Sam B. Cook Healthplex, Jefferson City MO
Kay Benward and her team put together this wonderful “We Miss You” video – check out this uplifting 50-second video greeting! CLICK HERE to view the video.
Duke Health and Fitness Center, Durham, NC
We’ve all experienced the empty toilet paper aisles at the grocery store. However, if you have a spare roll, check out this fun “Toilet Paper Workout” video created by the team at the Duke Health and Fitness Center! CLICK HERE to view this fun 3-minute video.
Owensboro Health Healthpark, Owensboro, KY
The team at Owensboro Health Healthpark created this heartfelt 2-minute “We Miss You” video for their members. They found that it was also a great morale booster for the staff! CLICK HERE to view this inspiring and morale boosting video.
Disclaimer Ideas When Offering Online Workouts Created by Your Facility
Here are a couple ideas for disclaimer that others are using. Please check with your health system’s legal counsel to see if they have a specific disclaimer for your facility.
You are responsible for exercising within your limits and assume all risk of injury to your person or property. To the extent permitted by law, (COMPANY NAME), (CENTER NAME) and their affiliates disclaim any and all liability in connection with the use of this platform.
Always consult your physician before beginning any exercise program. Consult with your healthcare professional to design an appropriate exercise prescription. If you experience any pain or difficulty with these exercises, stop and consult your healthcare provider.
Let’s Get Together…Online!
Every Wednesday at 3pm ET, from April 1 through July 8, we came together online to share ideas and lessons learned, ask questions and gain insights during this challenging and rapidly changing time.
Here is the entire library of Wellness Wednesday recordings, PowerPoints and handouts. Click on the date to access the recording. If there was a PowerPoint or handout for that date, it will be immediately underneath.
April 1:Engaging Your Members and Mitigating Member Cancellations
April 8: Strategic Planning for Your Re-opening – What to Consider Now CLICK HERE to view Andy Dunn’s 6 Considerations for Planning Your Re-opening
April 22:Producing Your Own Workout Videos and Offering Online Personal Training CLICK HERE for the list of Tips for Creating Your Own Exercise Videos CLICK HERE for the PowerPoint presentation for Offering Online Personal Training
April 29: Tactics for Re-opening Your Fitness Facility CLICK HERE for Kevin McHugh’s PowerPoint for The Atlantic Club CLICK HERE for Jeff Jeran’s PowerPoint for Valley Health Wellness & Fitness
May 6: Reopening Your Pool/Aquatics Programs CLICK HERE for the PowerPoint slides
May 13: Restarting Your Group & Individual Preventive Programming/Coaching
May 20: Reopening Strategies: Waivers/Codes of Conduct & Continuing Online Exercising CLICK HERE for Michael Richmond’s PowerPoint on Waivers CLICK HERE for Dan Hoskinson’s PowerPoint on Les Mills Online Exercising
June 3: Stories from the Front Lines – Learn from Facilities that have been Open the Past 2-3 Weeks CLICK HERE for the Active Wellness Reopening Playbook
June 10: Leveraging Digital Platforms within Your Facility Reopening Strategy CLICK HERE for the PowerPoint slides CLICK HERE for the staff bio template from Tim Sarazen, CEO of 97Display
June 17:Life After Lockdown: Preparing for the Next Normal CLICK HERE for the PowerPoint slides CLICK HERE for Technogym’s “Reopen for a Better World” CLICK HERE for Technogym’s Recommendations for Cleaning Equipment CLICK HERE for Technogym’s Tune Up Offer
June 24: Guidance for Reopening & Maintaining Safe Gym & Fitness Center Operations Amid the COVID-19 Pandemic CLICK HERE for the CDC/NIOSH PowerPoint slides CLICK HERE for the American Industrial Hygiene Assoc. PowerPoint slides CLICK HERE for the Newtown Athletic Club PowerPoint slides CLICK HERE for the Medical Fitness Assoc PowerPoint slides
July 8:Moving Forward in a Pandemic: Forecasting, the Role of Testing, and Other Considerations for Sustainable Fitness Center Operations CLICK HERE for Dr. Sara Luckhaupt’s PowerPoint slides (CDC/NIOSH) CLICK HERE for John Jacobs’ PowerPoint slides (TriHealth Fitness & Health Pavilion)
Watch for upcoming webinars on our Webinars page under the Education tab of this website. We hope you found our Wellness Wednesday series helpful and we wish you all the best as fitness centers reopen!