Summary

While members join fitness facilities full of enthusiasm and motivated to work out the reality is that many do not develop the behaviors required to maintain a routine of regular exercise. Joining with lofty goals but little real understanding of what’s actually required to start and maintain a routine of regular exercise these members become frustrated and disillusioned and stop attending very quickly.

While the research on Exercise Adherence is extensive and has produced a range of models to follow it is often difficult to apply these frameworks to fitness facilities based on the resources available. This webinar will focus off the approaches that are easiest to intergrade into a health facility that will deliver the biggest impact.

Learning Objectives

1. Identify where behavioral change approaches can be deployed to improve exercise adherence and increase retention
2. Recognize the value of simple conversational techniques to build member confidence and competence
3. Link behaviors to clinical measures to provide evidence of effectiveness

Presenter

Dr. Paul Bedford, Director of The Retention Guru, Ltd.

Dr. Paul Bedford is the world’s leading retention expert for membership-based health club businesses. His proprietary thought leadership enables Health Club operators to lean into their own data, identify key underperformance indicators, and develop a sustainable retention strategy. His experience as a Health Club operator, a research scientist, and a Behavioral Psychologist gives Paul a unique perspective on member behavior and club performance. This diversity of expertise positions Paul to seamlessly weave together his groundbreaking research in retention, attrition, and customer loyalty with hands-on coaching tailored to supercharge every facet of the customer experience.

Paul’s educational credentials includes two master’s degrees — one in Exercise and Health Behavior and the other in Social Science Research — and a PhD in Behavior Change Techniques to improve Retention in Health Clubs. Paul has delivered his thought leadership in Middlesex University, focused on physical activity and exercise psychology and the member experience. He’s also lectured at Bath University, guiding GP’s and MD’s on brief health behavior change interventions.

Dr. Paul Bedford is on a quest to elevate the experience of Health Club members worldwide by empowering forward-thinking, action-oriented, Health Club operators to increase retention, reduce attrition, and improve member loyalty.