Webinar: Membership Sales vs Net Membership Growth

Webinar Summary

In this session, you and your staff team will be presented a quantifiable model for building strong net membership growth. The model includes new membership and retention strategies created at the point of sale, including powerful new member programming integration. The “old school” focus of new membership sales and retention as separate entities will no longer be sufficient in today’s evolving marketplace.

Learning Objectives

  1. Demonstrating how to increase net membership growth. While the medical fitness service line will never be a major revenue generator for hospitals and health care systems, creating dynamic bottom-line growth still matters.
  2. Helping medical fitness center leadership clearly understand how every department plays a major role in net membership growth.
  3. Demonstrating how clearly established bench mark performance expectations for all staff, when tracked for ongoing training creates a team dynamic geared for real success.


Geoff Hampton, VP of Business Development at Active Entities Consulting